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Amsterdam · April 11, 2024

Adyen and UNICEF launch partnership to accelerate progress for children worldwide

  • New partnership enables fundraising within 48 hours to support UNICEF’s emergency response and other key programmes, tapping into Adyen’s customer base for rapid global outreach. 

  • Businesses that activate ‘Giving’ – Adyen’s donations product – for the first time, will have all funds matched by Adyen for the first three months of their campaign.

Adyen and UNICEF launch partnership

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Adyen, a global financial technology company, and UNICEF, announced today the launch of a global partnership, in pursuit of a shared, innovative vision to shape brighter futures for children worldwide.   

Rooted in a commitment to advance the Sustainable Development Goals, the partnership utilizes Ayden’s leading financial technology to provide a seamless way to generate funds at scale and accelerate progress for children everywhere. 

“Innovation, speed, and scale are three core principles that we live by at Adyen. By enabling our merchants and their consumers to seamlessly support UNICEF’s mission, we have a unique opportunity to drive significant progress for children worldwide,” said Ethan Tandowsky, Chief Financial Officer at Adyen. “This partnership underscores our fundamental belief in making good decisions not only for our customers and our business, but also for the world at large.” 

Championing children’s futures through the power of giving

Adyen’s ‘Giving’ product enables businesses to easily integrate donations into their payment flows; this innovation simplifies the traditionally complex process of activating digital consumers. With this approach, and by leveraging their combined strengths, Adyen and UNICEF are dedicated to making a meaningful difference to the lives of children around the world. To encourage new businesses to activate donations at checkout, Adyen will match donations made via ‘Giving’ for the first three months of a new campaign. 

“Support from our partners, like Adyen, helps us to respond to the increasing number of crises that threaten children’s lives. Adyen’s innovative technology capabilities will help ensure faster and easier payments, allowing UNICEF to swiftly provide lifesaving help to children and their families, when and where it matters the most,” said UNICEF Deputy Executive Director Kitty van der Heijden. 

For more information on how to support UNICEF’s work, click here

For more information about how to enable Giving at checkout (for Adyen merchants), click here.   

About Adyen 

Adyen (ADYEN:AMS) is the financial technology platform of choice for leading companies. By providing end-to-end payments capabilities, data-driven insights, and financial products in a single global solution, Adyen helps businesses achieve their ambitions faster. With offices around the world, Adyen works with the likes of Meta, Uber, H&M, eBay, and Microsoft.   


UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. Across more than 190 countries and territories, we work for every child, everywhere, to build a better world for everyone. Visit Follow UNICEF on Twitter and Facebook. UNICEF does not endorse any company, brand, product or service.