A mobile-first, social media savvy population, aided by a growing internet infrastructure, Thailand holds huge ecommerce and mcommerce potential. Online shopping has grown 30% year on year since 2018, while purchases via social media increased by 173% in the H1 of 2020, driven by Thai preference for internet access via mobile.
At present, 35% of online purchases are paid for via cash on delivery or at convenience stores. Cards are the second most popular payment method at 25%. Credit card penetration is still very low at around 8% while debit cards are increasing in share. We expect to see an increase in card-based payments both online and in-store in the next few years.