With customer payment data from all sales channels and geographies held in the same system, you can recognize your shoppers wherever they are. This makes it is easy to support customer journeys like click and collect, cross-channel returns, and deliver a personalized experience across all sales channels - anywhere in the world.
The Adyen Customer Area gives you a clear view of the performance of the narrowest part of your sales funnel.
A series of charts document each step of the payment flow, showing how many payments come in, how many are authorized and how many are finally settled. This means you can identify potential areas for improvement and take action where necessary.
Understanding the reason behind a card approval or decline gives you insight into the factors which affect the success or failure of your transactions. Because Adyen connects directly to the card schemes, it has access to 'payment response' data, helping you identify card-types or specific banks which cause problems.
There are countless interactive reports available in the Customer Area which let you deep-dive into each phase of the payment flow.
Additionally, you have downloadable reports such as the Received payment details report, Capture and refund report, and high-level overviews such as the CFO-to-go report, which contains all the necessary KPIs of your transactions, and is available in daily and monthly versions.