Customer Area

Use data-rich insights to learn customer behavior

Enjoy a full view of how your customers are paying using a single area for all payments data, reporting and much more.


Recognize shoppers across channels

With customer payment data from all sales channels and geographies held in the same system, you can recognize your shoppers wherever they are. This makes it is easy to support customer journeys like click and collect, cross-channel returns, and deliver a personalized experience across all sales channels - anywhere in the world.

A detailed view of your payment flow

The Adyen Customer Area gives you a clear view of the performance of the narrowest part of your sales funnel.

A series of charts document each step of the payment flow, showing how many payments come in, how many are authorized and how many are finally settled. This means you can identify potential areas for improvement and take action where necessary. 

Dive into the reasons behind approvals and declines

Understanding the reason behind a card approval or decline gives you insight into the factors which affect the success or failure of your transactions. Because Adyen connects directly to the card schemes, it has access to 'payment response' data, helping you identify card-types or specific banks which cause problems.

Real-time reporting at your fingertips

There are countless interactive reports available in the Customer Area which let you deep-dive into each phase of the payment flow. 

Additionally, you have downloadable reports such as the Received payment details reportCapture and refund report, and high-level overviews such as the CFO-to-go report, which contains all the necessary KPIs of your transactions, and is available in daily and monthly versions.

Increase your card approval rates

Watch your card approval rates soar with RevenueAccelerate, a suite of data-driven tools that work in the background of every payment to deliver the best results.

Block fraudsters, not shoppers

Adyen's built-in risk management solution RevenueProtect ensures you optimize the balance between blocking fraudsters and approving genuine shoppers.

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