The Total Economic Impact™ of Adyen
Give your customers a stronger business case for payments
Forrester modeled $8.8M in three-year business impact with Adyen. Use the independent findings to quantify the opportunity, demonstrate potential returns and strengthen the case for payment transformation.
The business impact, quantified:
Forrester gathered data from four enterprise customers and one partner experienced with Adyen to create a representative composite model: a global omnichannel retailer processing $2B in annual payments.
$8.8M
Total 3-year present value (PV)
$4.6M
In avoided chargeback fraud
48h
Saved on reconciliation each month
80%
Reduction in development effort per new market
Turn independent evidence into stronger client conversations
Show where payments can create value: Bring Forrester's findings into conversation about the impact of payment performance beyond transaction processing.
Build the financial case for transformation: Connect payment modernization to measurable business outcomes across revenue, margin and operational efficiency.
Position payments as a growth lever: Demonstrate how payment performance contributed to higher conversion, simpler operations, and global expansion for the composite organization.
Bring economic impact into the roadmap: Use Forrester’s model and benchmarks to connect joint recommendations to measurable business outcomes.
“The biggest benefit is the revenue uplift. We have seen, in some cases, up to a 25% to 30% increase in authorization rates and conversion compared with what clients had. That’s a significant improvement because it translates directly into revenue.”
Amit Mallick, European Digital Payments Lead, Accenture
Put the findings to work
The complete $8.8M benefit breakdown: See how Forrester quantified four distinct sources of value for the composite organization.
Operational benchmarks: Explore the impact on developer velocity and reconciliation efficiency.
Risk and compliance: Understand the financial impact of a single platform and global data visibility.
Enterprise perspectives: Hear directly from customers using Adyen.
*This is a commissioned study conducted by Forrester Consulting on behalf of Adyen.
Make the case for payment transformation
Download the complete study to review Forrester’s methodology, assumptions, and risk-adjusted financial analysis.