The Total Economic Impact™ of Adyen
What are your payments really worth?
See how payment performance across authorization, fraud and operational efficiency translated to $8.8M in three-year present value for a $2B composite enterprise using Adyen.
$8.8M in modeled value, here’s where it came from:
Forrester gathered data from four enterprise customers and one partner experienced with Adyen to create a representative composite model: a global omnichannel retailer processing $2B in annual payments.
3%
Authorization rate uplift
50%
Reduction in chargeback fraud
80%
Reduction in development effort / new market
The economics of payments goes beyond processing costs
Capture more revenue: A 3% authorization rate uplift captured $3.7M in revenue that would have otherwise been lost to declined transactions.
Protect more of your margins: Chargeback fraud fell by 50%, avoiding $4.6M in losses without turning away legitimate shoppers.
Expand without rebuilding your stack: Development effort fell by 80% per new market launch, reducing the cost of expansion.
Take cost out of every transaction: Local banking licenses and acquiring capabilities ensures transactions take domestic, issuer-preferred routes, reducing costs associated with cross-border processing, interchange, schemes, FX, failed payments and retries.
“Merchants value the combination of flexibility, broad payment method coverage, and Adyen’s global reach. We grew our transaction volume sixfold from 2024 to 2025, and Adyen has provided a critical foundation for supporting that scale.”
Cofounder, e-commerce
See the economics behind the $8.8M
Where the value comes from: See how Forrester quantified each benefit.
Enterprise perspectives: Hear directly from existing customers using Adyen
Value beyond the headline savings: Explore the impact on data visibility, customer experience, and market expansion.
*This is a commissioned study conducted by Forrester Consulting on behalf of Adyen.
What could Adyen be worth to your business?
Explore Forrester’s methodology, assumptions and risk-adjusted financial analysis behind the $8.8M modeled impact.