Optimizing Payments for Subscription Merchants

Glenbrook’s Drew Edmond hosts Trevor Nies of Adyen and Imran Hajimusa of Chargebee to discuss the subscription economy within the context of macroeconomic trends, highlighting the challenge of involuntary churn in a world where subscriptions are becoming increasingly prevalent. The panel explains what can contribute to failed payments and the resultant loss of customers and goes into detail about what merchants can do themselves and through partnership with their providers.

Key insights include the importance of customer engagement, personalized communication, and data-driven strategies in retaining subscribers and optimizing payment processes.