Customer stories

True Alliance: How a leading Australian retailer saved over $1.4m annually with unified commerce

From cross-channel insights to fraud prevention, learn how True Alliance leveraged our unified commerce solution to connect 23 websites and 100 stores across 19 global brands, including Lacoste, The North Face, Speedo, and Under Armour.

September 17, 2023
 ·  3 minutes
Two people happily shopping with multiple bags in a mall.

By unifying their online and in-store payments via one platform, True Alliance cut operational complexity, optimized the checkout experience, and reduced fraud to under 0.1%, enjoying major cost savings in the process. Their solution included:

  • Unified Commerce connecting online and in-store payments via one platform

  • Enhanced fraud prevention through Adyen’s RevenueProtect resulting in under 0.1% ecommerce fraud saving $1.4m annually 

  • 3DS2 authentication 

  • 23 websites switched to Adyen acquiring

  • POS terminals across 100 stores

  • Dedicated support from AM, implementation and project teams from start up

Here’s how they did it.

Stained glass ceiling inside a building with promotional text for True Alliance & Adyen.

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