Guides and reports

Top takeaways on APAC's Peak Season

Navigate this peak shopping season like a pro. Learn how to optimize your store and website to make the most of this period.

November 9, 2022
 ·  3 minutes
Woman smiling as she examines a product in a brightly lit store.

Excitement is in the air as consumers fill physical stores and online shopping carts. From Singles Day to Black Friday to Christmas, consumers are out hunting for bargains to get the most bang for their buck.

To better understand the new trends in consumers' shopping preferences and behaviors, we surveyed over 10,000 businesses from 23 markets and 40,000 consumers from 26 markets.

The results? While online shopping has grown in popularity over the past few years, it has not killed the consumer's love for shopping in physical stores. This trend means that unified commerce – the process of connecting payments across every channel where consumers shop – and the perfect customer experience, both online and in store, will play a major role in the future of retail.

This busy shopping period is a moment of truth for retailers globally. It exposes the strengths and weaknesses of businesses within a short, thrilling, chaotic, and intense period of time. So, how should you prepare?

Here are our top four takeaways from the APAC Peak Season guides.

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