Panel discussion
The AI shift: Why embedded finance is the new SaaS moat
On-demand
When code is a commodity, what's the moat?
For vertical SaaS, AI presents a new kind of pressure.
When AI agents can replicate core features quickly, how do vertical SaaS platforms maintain a competitive edge? The answer is what AI can't easily replicate: trust, regulatory depth, and financial infrastructure built for complex integrations.
Tune in on-demand as our panel explores why embedded finance is the key to staying ahead in the AI era.
What we cover
The disruption
The impact of AI and “vibe coding”, and why embedded finance is a “now-or-never” move for vertical SaaS startups and incumbents.
The strategy
How owning financial data transforms AI from a tool that “suggests” into one that acts on behalf of the merchant.
The trust gap
AI can build fast. But it can't easily replicate the operating model and trust required to manage money and drive adoption.
The outlook
Why merchants still need a SaaS layer to access payments in an AI-native world and what that means for how you build.
Meet the panel
Chris Jones
Managing Director, PSE Consulting
Bram Pals
Global Strategy Manager, Embedded Finance, Adyen
Justin Forsythe
Lead Analyst EMEA Payments & Fintech, UBS
Sofya Shirlow
Fintech Operations, Mews
Gregory Cronie
Head of Proposition, Payment Services, Everfield