The Malaysia Retail Report 2023

Connecting ambitions

Malaysian consumers are more deliberate in their purchases after the pandemic.

Two customers making a contactless payment with a clerk at a shoe store.

We asked 12,000+ businesses and 36,000 consumers from 26 markets about the state of retail

20 percentage point boost

to revenue growth for retailers that connect online and offline sales channels

79%

of customers want shopping to be more convenient and rewarding through tailored journeys and discounts.

36%

of retailers suffered significant losses from fraud and chargebacks.

Man analyzing Adyen revenue charts on a laptop in a retail store.

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