Case study
PXG masters its unified commerce game with a global payments partner
Premium built-to-order golf club brand PXG reduced fraud by 97% and saved $1.5 million in fraud-related losses after switching to Adyen.
How the built-to-order golf club brand reduced fraud by 97% and saved $1.5 million in fraud-related losses after switching to Adyen
PXG isn’t your typical golf brand. Founded in 2014 by entrepreneur and self-proclaimed golf nut Bob Parsons, the US-based manufacturer is known for their direct-to-consumer model and 100% custom-built clubs.
But golf equipment isn’t the only thing engineered for performance at PXG. With Adyen, PXG unifies payments and streamlines operations in the US, Canada, Europe, and Japan. Here’s how PXG made the leap from payments fragmentation to global unification.
Out of the rough and onto the green
When PXG set out to overhaul their payments infrastructure, the stakes were high. Different systems powered their online store, retail locations, and mobile sales, and reconciling payments was time-consuming and error-prone.
“It was an absolute mess,” said Nikki Nielsen, Strategic Director of Operational Excellence at PXG. “If an order was declined online, the customer could just call in and order it anyway.”
Now, with Adyen, PXG enjoys a truly holistic view across regions and channels. “It’s the cleanest platform we’ve ever worked with,” said Nikki, “and the reporting is unmatched.
Stopping bandits in their tracks
Fraud detection was a painstaking process for PXG, since prevention varied from one platform to the next. Some processors didn’t have protection, others required rules to be added manually.
“We had no omnichannel view,” said Nikki. “We were bouncing between systems to understand what was happening in Europe versus the US versus Japan.”
After transitioning to Adyen, PXG’s day-to-day operations are smoother, thanks to built-in capabilities like dynamic currency conversion, integrated fraud tools, and connected reporting.
“We reduced fraud by 97%. In the first year alone, that amounted to $1.5 million in fraud-related savings.”
Nikki Nielsen, Strategic Director of Operational Excellence
Assessing the fairway for the best shot
As PXG eyes future growth, the company knows Adyen’s wide integration network, robust APIs, and ability to scale quickly means their business is supported as their needs change.
“The fact that Adyen is scaling alongside us was a big selling point. Whether we’re adding a new market or shifting platforms, we know they’re ready.”
Nikki Nielsen, Strategic Director of Operational Excellence
When asked what advice PXG would give to other merchants considering a major payments overhaul, the team emphasized focusing on precision and flexibility.
“Make sure your payments partner can grow with you,” said Nikki. “And documentation matters. Adyen’s API and support docs are the best I’ve seen. Most of the time, we don’t even need to reach out. Everything’s right there.”
Mastering the unified commerce game, together
What started as PXG’s daunting operational overhaul ended in one of their most successful transformations.
“Going into the transition, I didn’t have a lot of faith in payment processing as a whole,” admitted Nikki. “But Adyen has completely changed my perspective on how payments work.”