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Unlock the Brazilian market: How Pix Recurring is revolutionizing subscription payments
Brazil's payment landscape has been transformed by Pix, the instant account-to-account transfer system owned by the Brazilian Central Bank.
Imagine a market where 7 out of 10 people use a single payment method daily. That's Brazil, and that payment method is Pix. With over 155+ million users, Pix already dominates 32% of digital purchases, a figure set to explode to 40% by 2026. But how can you unlock recurring payments for this massive, engaged audience, especially those without credit cards? Now you can. Introducing Pix Recurring (also known as Pix Automatic), the game-changer that simplifies billing, expands access, and streamlines your operations in Brazil. It's time to expand your subscription strategy.
Brazil's payment revolution: Pix takes center stage
Brazil's payment landscape has been transformed by Pix, the instant account-to-account transfer system owned by the Brazilian Central Bank. Recognized as one of the fastest-growing payment methods globally, Pix isn't just popular – it's essential. While its adoption for one-off payments has been phenomenal, enabling recurring payments for the large segment of the population without credit cards has been a major hurdle – until now.
Enter Pix Recurring (or Pix Automatic): the solution you've been waiting for
What exactly is Pix Recurring?
It's a streamlined solution that leverages the existing Pix infrastructure to authorize recurring payments automatically. This eliminates the need for shopper intervention, simplifying billing seamlessly for merchants and reducing friction for customers.
Why is Pix Recurring a game-changer? The numbers speak for themselves.
Pix Recurring offers significant advantages, particularly for businesses operating on a subscription model or those looking to expand their reach in Brazil:
Expand access to millions: Traditionally, the lack of credit card access has locked out a vast segment of the Brazilian market from subscription services. Pix Recurring changes this. By enabling direct debit from bank accounts, you can reach millions of potential subscribers previously untapped.
Slash operational complexity: Instead of managing manual billing processes for non-credit card users, Pix Recurring automates the flow. The result? A seamless, automated payment method that simplifies your operations and improves the customer experience.
Boost your bottom line: Compared to traditional recurring credit card payments, Pix Recurring offers lower processing fees. Think about the potential savings – reducing costs could significantly impact your profitability.
Instant settlements, improved cash flow: Forget waiting. Recurring Pix provides instant settlement and near real-time fund transfers, significantly improving your cash flow management and enabling faster reinvestment.
Tap into a massive user base: With over 155+ million Pix users in Brazil, you're not just launching a payment option; you're opening the door to a vast, already engaged audience.
Adyen's Pix recurring offering: your partner in Brazilian expansion
As a fully authorized Payment Institution (IP) by BACEN (Brazilian Central Bank), Adyen manages the entire payment and banking infrastructure directly with BACEN, eliminating the need for third parties and simplifying operations for merchants. Our offering includes key features such as:
A fallback solution to ensure payment continuity.
The ability to refund transactions via API or Customer Area.
Automatic refund retries, minimizing customer service issues.
Support for multiple authorization journeys, including QR code (perfect for post-paid services) and QR code with 1st payment (ideal for prepaid services).
Gain a competitive edge in the Brazilian market
By leveraging Adyen's platform, merchants can provide reliable, cost-efficient, and accessible recurring payment options to a significant portion of the Brazilian market. This gives you a strong competitive advantage.
Ready to unlock the potential of Pix Recurring? Contact our sales team today and discover how we can help your business thrive in Brazil.