Maximize your profit now with Intelligent Payment Routing for US debit cards

Sometimes, the pace of technology forces lawmakers to learn and adjust. But in the case of 2010’s Durbin Amendment, a senator’s legislation to limit transaction fees imposed upon businesses has ushered in a wave of fintech innovation. In July 2023, Durbin was revised to create more competition to Signature networks like Visa, Mastercard, and Discover, mandating that all debit cards issued in the US be branded by at least one additional unaffiliated network, such as NYCE, STAR, PULSE, and Accel. 

The increased competition has led to lower costs for enterprises, but also increased complexity. There is currently a golden opportunity to optimize for higher performance as well as lower cost. Whether you’re a domestic enterprise trying to compete in North America, or a global enterprise looking to expand operations in the US, embracing financial technology that can increase your profit margin is now possible.