UNIQLO & Adyen

Turning everyday retail into impact

For UNIQLO, social impact has long been woven into the fabric of the business, from donating functional clothing to initiatives like PEACE FOR ALL, where T-shirt sales support humanitarian organizations. Across these efforts, the brand continues to channel its scale into meaningful impact. As this work expanded, so did a new ambition: moving impact out of the background and into the customer journey itself, from something rather distant into something customers could perceive and actively join in real time. The question became: how do you embed giving into the everyday shopping experience – at scale? For UNIQLO, the answer meant reimagining how and when customers engage with impact.

€937k

raised in donations in 2025

€2M+

donations matched by Adyen (2022-25)

2,100

payment terminals across 13 markets

Over more than two decades, UNIQLO has built a strong foundation of impact through long-standing partnerships, including with UNHCR, the UN Refugee Agency, supporting displaced refugee communities across the globe.

Recent initiatives like PEACE FOR ALL enabled customers to contribute through product purchases, with proceeds directed toward nonprofit partners. But while effective, this model remained largely brand-led.

Moreover, the act of giving often happened behind the scenes, with limited visibility or agency for customers at the moment.

UNIQLO saw an opportunity to move from brand-led impact to active customer participation, where engagement happens naturally within the journey rather than alongside it. At the same time, scaling these initiatives across markets introduced complexity. Launching campaigns, aligning partners, and ensuring consistency across regions required significant coordination.

“It could be difficult to respond to a global crisis quickly. And challenging to engage customers consistently across all of our markets.”
Maria Ledous
Head of Sustainability, UNIQLO Europe

A customer shopping in a store and a business owner at checkout using Adyen payment terminals

With Adyen Giving, UNIQLO embedded donations directly into the payment experience. At each checkout, customers can contribute to selected nonprofit partners with a single tap, turning every purchase into a moment of giving.

“The most important part for us is that the checkout continuously stays simple and fast.Customers need to understand what is happening at a glance, without disturbing the checkout process," says Maria.

This marked a shift from indirect support to active participation. Instead of simply contributing to the business and therefore its sustainability initiatives, customers can now choose to donate in the moment, with a clear understanding of the impact their contribution can make.

Building on social contribution programs like PEACE FOR ALL and the Heart of LifeWear, this approach extends UNIQLO’s impact ecosystem into the checkout, connecting brand-led campaigns with real-time engagement.

At the same time, Adyen Giving expands how UNIQLO works with partners. Alongside global organizations like UNHCR, the brand can now introduce and scale collaborations with smaller, local NGOs across markets, enabling more diverse, locally relevant initiatives while maintaining a consistent experience.

This ability to move quickly has proven critical in moments of urgency. In the aftermath of the Turkey–Syria earthquake in 2023, UNIQLO activated donation campaigns across multiple markets within days, enabling customers to contribute to relief efforts almost immediately.

“It was the right timing. Donating at the checkout resonated with our customers. They were looking for ways to be part of the solution. And with Adyen, it was just one tap away."
Maria Ledous
Head of Sustainability, UNIQLO Europe

A customer using an Adyen payment terminal at a retail checkout.

Since implementing Adyen Giving, UNIQLO has meaningly transformed how customers engage with its social impact initiatives.

Today, 2,100 payment terminals across 13 markets enable millions of donations.

These small, individual contributions add up. In 2025 alone, UNIQLO raised over €937,000 ($1.08m), reflecting continued growth in customer participation.

What makes this powerful is not just the scale, but the reach. Alongside global partners like UNHCR, where UNIQLO has collected more than €1m ($1.15m) during four consecutive years of fundraising campaigns, the brand is now supporting a growing network of nonprofit organizations, including smaller, local NGOs, which receive increased exposure and recognition across multiple stores.

“Micro-donations at the checkout add up to a big impact,” says Maria, reflecting on how small contributions at the point of sale accumulate.

Adyen’s donation matching has further amplified this impact. Between 2022 and 2025, it has matched over €2m ($2.3m) in customer donations and continues to match all donations made through its Giving product into 2026.

UNIQLO continues to expand its holistic approach to giving, with plans to bring donation capabilities into the online checkout, creating a consistent experience across both physical and digital channels.

As its giving initiatives grow, the focus remains the same: making impact accessible, scalable, and embedded into the customer journey, enabling contribution as part of everyday retail interactions, without breaking the flow.

The collaboration with Adyen also extends to industry events, such as the 2025 Evening of Impact. Co-hosted with UNHCR, the event brought together leaders to discuss the social impact programs within a global retail framework. Through initiatives like this, UNIQLO deepens partnerships, shares progress internally, and highlights the impact of its fundraising, reflecting a collaboration beyond a traditional vendor relationship.

“Adyen Giving has been the beginning of a very long journey where we will have continued shared impact and social giving together."
Maria Ledous
Head of Sustainability, UNIQLO Europe