Eataly & Adyen
Pairing great food with seamless payments
With Unified Payments, Eataly transforms its checkout across Europe, reducing wait times, streamlining operations, and giving customers more ways to pay.
At its heart, Eataly has become a global ambassador of Italian food culture, blending restaurants, cafés, and retail into a single experience. Whether enjoying a sit-down meal, browsing fresh produce, or grabbing an espresso, customers can immerse themselves in Italian food and wine. As the business expanded, Eataly recognized that its payment experience needed to reflect the same quality and innovation in its food and service. That’s when the team turned to Adyen.
Challenge: Multiple journeys, one payment problem
Eataly’s format created multiple customer journeys with different needs. A single store might require pay-at-tables in the restaurant, self checkouts in the market, and mobile terminals for coffee bars. This complexity made payments slow and inconsistent, with transactions often taking up to 50 seconds to complete.
The businesses needed a solution to simplify operations, unify online and in-person payments, and scale across international markets without compromising the customer experience.
Solution: Unified Payments across every touchpoint
The partnership with Adyen started with an eCommerce integration in 2017, before expanding into in-store payments with the launch of Eataly Stockholm. Within six months, the brand rolled out Unified Payments across the store’s 20 tills, covering restaurant and market areas. Adyen’s platform reduced card transaction times to just 4.5 seconds, and enabled new features such as digital tipping, self checkout and pay-at-the-table.
Building on this success, Eataly introduced the same approach in Paris in 2025. The store underwent a major technological update, and Adyen’s flexibility allowed seamless integration with its new checkout, Enterprise Resource Planning (ERP), and network systems. Customers could now pay however they preferred, from global card schemes and France’s local Cartes Bancaires to meal vouchers and gift cards, all through a single payment terminal.
Results: Faster payments, seamless operations
The impact was immediate. In Stockholm, faster transaction times cut queues and reduced waiting at tables by half, giving staff more time to focus on hospitality. In Paris, the store processed over €120,000 during its opening weekend alone, with every transaction routed seamlessly through Adyen’s platform.
Behind the scenes, Eataly’s teams gained centralized control of all payment terminals across stores, making it simple to order, configure, and monitor devices. This has not only improved operational efficiency but ensured consistency across multiple locations.
“In an international context where speed, security, and a personalized payment experience are fundamental, Adyen has proven to be a reliable and flexible partner, adapting to the specific needs of each key market.”
Rocco Dario Spano, Group CIO of Eataly.
“You can see how effective this partnership is by how quickly we got projects up and running in Stockholm and Paris. Plus, having the Adyen team's constant local support, guiding us every step of the way with quick and tailored solutions, has made all the difference.”
Looking ahead
The brand plans to roll out Adyen’s Unified Payments solution to additional locations. By combining world-class dining and shopping with frictionless payments, Eataly is ensuring that every step of the customer journey, from the first bite to the final payment, is seamless.
To achieve a state-of-the-art and optimal payment experience across all its locations, Eataly plans to progressively expand its collaboration with Adyen to its other European stores and markets.