Customer stories

How BlaBlaCar accelerated its international expansion

Discover how a leading ride-sharing company expanded its business and increased conversion rates.

July 1, 2024
 ·  6 minutes
Close-up of hands holding a smartphone with a map application on the screen inside a car.

BlaBlaCar connects drivers with passengers looking for rides, transforming how people travel. 

In 2014, BlaBlaCar set out to monetize its platform, facing the challenge of improving customer experience while expanding internationally. To address this, they needed a payment partner capable of providing effortless, secure transactions. This required expertise, an easy-to-integrate technical solution, and the ability to keep pace with rapid market expansion.

Adyen’s agile payment technology and international presence enabled BlaBlaCar to achieve these goals. Since its success in France, it has expanded to over twenty countries. This growth has been supported by Adyen, BlaBlaCar’s trusted payment partner for the past ten years. 

Today, BlaBlaCar is evolving into a comprehensive shared travel platform, aiming to become the default marketplace for shared mobility, including bus and train journeys.

We spoke to Ashley Yeh, Senior Product Manager - Payments at BlaBlaCar, about their partnership with Adyen. Discover how we helped enhance the payment experience for users worldwide and drive business growth.

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