Case study
Appetite for growth: How Baemingo and Adyen Capital are redefining funding for hospitality
Baemingo is a Stockholm-born hospitality platform that combines payments, data, and financing into a single, seamless ecosystem for restaurants, bars, and hotels. By bridging the gap between point-of-sale (POS) technology and specialized financial services, Baemingo helps entrepreneurs in the food and beverage (F&B) sector save time, reduce headaches, and focus on their passion for service.
In an industry where margins are thin and seasonality is prevalent, access to liquidity can be the difference between a thriving expansion and a missed opportunity. By leveraging Adyen Capital, Baemingo has transformed from a traditional software provider into a vital financial partner for hospitality.
The challenge: A recipe for financial friction
The hospitality industry has historically been underserved by traditional banking institutions. For a restaurant owner, securing funding often involves manual processes that span months of uncertainty. Legacy banks typically require stacks of paperwork, weeks of processing time, and rigid repayment schedules that don't account for the seasonal ebbs and flows of the dining world - if they approve the funding, that is.
As Baemingo’s founders realized, there was a market opportunity for a platform that understood the reality of small entrepreneurs in hospitality. They saw a space where business owners were struggling with cash flow despite having successful, high-volume operations.
The solution: Boost by Baemingo
To address these pain points, Baemingo integrated Adyen Capital into their platform, branding the solution under the name Boost. This embedded finance feature allows restaurant clients to access funding directly through their existing Baemingo interface, using their transaction history to qualify for capital without the need for external credit checks or collateral.
Instant liquidity in a couple of days
The technical barrier to offering an embedded finance product was virtually non-existent. Rickard Kamel, Lead Engineer at Baemingo, highlights how the modular nature of Adyen’s technology allowed them to move at the speed of a startup.
"The integration of Adyen Capital was simple. If you asked me to build our offering around it today, I’d go live in a couple of days."
Rickard Kamel, Lead Engineer
Baemingo
This agility is a cornerstone of Adyen’s single platform and banking infrastructure, enabling POS-systems like Baemingo to roll out complex financial products with minimal engineering overhead.
Automation as a Competitive Edge
The primary differentiator between funding via Boost and a traditional bank loan is the speed of execution. Because the risk assessment of the credit is built into the payments data already flowing through the system, the approval process is near-instant.
"Our Capital offer wins against banks because our risk assessment is automated. This makes the time from application to liquidity instant, which is unheard of in our industry,"
Rickard Kamel, Lead Engineer
Baemingo
The impact: Seasonality, expansion, and growth
The adoption of Boost has provided a more versatile toolkit for Baemingo’s diverse client base.
Solving for seasonality
Many restaurants face significant fluctuations in revenue based on the time of year. Rickard Kamel notes that clients often use the funding to manage cash flow during quieter months, ensuring they can keep their best staff and maintain operations until the peak season returns.
Fueling expansion
Beyond mere survival, Baemingo’s clients are using Capital to scale. "Some simply need the cash flow due to seasonality while others have used it to open new restaurants or expand in other ways," Rickard explains. By providing the funding needed for a second or third location, Baemingo cements its role as a growth engine for its merchants.
Business value: Retention and acquisition
For Baemingo, embedded finance is more than a feature for their users – it’s a differentiator in the competitive landscape of POS and restaurant management systems, providing significant "stickiness” of their platform.
Building long-term loyalty
Customer retention is significantly higher among merchants who utilize the funding feature. When a restaurant integrates its financial operations so deeply with a platform, the cost of switching becomes much higher, and the relationship evolves from a vendor-buyer dynamic to a true partnership.
"I feel much more confident we’ll keep a restaurant client long-term if they’ve applied for funding than if they haven’t,"
Rickard Kamel, Lead Engineer
Baemingo
A stronger sales pitch
Capital also serves as a foot in the door for new business. In an industry where many owners are frustrated by their banking relationships, the promise of instant, automated funding is a compelling reason to switch to Baemingo. Rickard notes, "It’s easier for us to make meetings happen when we can provide funding that other restaurant systems can’t."
The future of hospitality is integrated
By partnering with Adyen, Baemingo has moved beyond simple payment processing to solve the most fundamental challenge their customers face: access to capital.
As Baemingo continues its expansion across Europe, the combination of real-time data and embedded finance will remain at the heart of its strategy. Together with Adyen, they are ensuring that the only thing restaurant owners have to worry about is what’s on the menu.
Are you ready to see how embedded finance can increase your platform’s retention and revenue? Learn more about Adyen Capital today.