Our reports

Our reports

Hospitality in 2025

AI assistants and self-service are here to stay. Discover what travelers in 2025 want and how the industry is responding by jumping into a story or exploring the full chapters.

AI
Personalization
Self-service
couple checking in hotel through digital device

Retail in 2025

This report combines insights from consumer and business research and industry experts to uncover how retailers can find the perfect balance between customer experience and business efficiency.

AI
Optimizing
Where we shop
Two people in a clothing store dressing the mannequin

Digital in 2024

This report combines insights from commissioned consumer and business research to uncover how digital enterprises can strike the right balance between cost and conversions.

Payment optimization
Cost reduction
Payment methods
Digital transformation
Person purchasing a subscription on their phone
See reports from previous years

"In Adyen, we have a partner that has helped us innovate our customer experience in-store and improve the payments journey. Adyen helps us in this journey by providing us a single view of our payments data across channels and in the way we interact with the customer in the last part of the journey through POS solutions.”

Cristiano AgostiniChief Information Officer, Prada Group