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Unlock more growth in UAE’s fitness billion-dollar market
3 recommended tactics for activewear brands and gyms to gain and retain more customers.
The fitness industry in the UAE isn’t just growing; it’s sprinting. With projections to reach over $3 billion by 2026, fitness brands like sportswear retailers and gyms have a unique opportunity to capitalize on.
Let’s talk numbers..
Over 2.4 million UAE residents participated in the month-long Dubai Fitness Challenge in 2023, with even more expected in 2024. Whether this year’s participants choose to run along the famous Sheikh Zayed Road, paddleboard against mountain views in Hatta, or join a yoga session at Kite Beach, every activity will raise the demand for suitable sportswear. On top of this, sportswear is increasingly used for daily wear, pushing demand even higher.