Case study
How Artinian Group upgraded jewelry payments with Adyen
A partnership that began in the UAE and seamlessly expanded to global markets.
At first glance, jewelry and payment technology might seem worlds apart. But when it comes to delivering a smooth customer journey, whether online or in-store, payments play an important role.
Sartoro Genève and MARLI New York, part of Artinian Group S.A., are recognized for their blend of heritage craftsmanship and contemporary design. Now, they’re applying that same precision to how their customers pay.
With Adyen, they set out to achieve three key goals:
Offer local payment methods tailored to each market
Enable fast and easy integration across regions
Simplify operations with a single, connected payments platform
1. First class payments in every market
Expanding globally comes with complexity. But for Sartoro Genève and MARLI New York, managing payments across the UAE, US, and Switzerland feels effortless. Using Adyen’s single-platform solution, they can now:
Accept a wide range of payment methods and currencies
Offer consistent experiences across online, in-store, and mobile
Meet local expectations while scaling globally
For customers, this means paying however they prefer, no matter where they are. And for the brand, it means peace of mind with built-in fraud protection, compliance, and data insights all in one place.
And in the UAE, speed and convenience aren’t optional, they’re expected. According to Adyen’s 2025 Retail Report, 53% of UAE consumers say they won’t complete an online purchase if the checkout takes too long or doesn’t support their preferred payment method.
"Working with a global leader in payments like Adyen enables us to meet the evolving needs of our discerning clients."
Arto Artinian
Group Chairman of Artinian Group S.A
2. Fast rollout for every store
In the world of luxury, there’s no room for delays, especially at checkout. Sartoro Genève and MARLI New York needed a payment solution that could roll out quickly and work flawlessly.
Adyen’s quick integration meant stores in the UAE were up and running fast, with no disruptions to day-to-day operations. That’s the power of a unified platform designed to keep pace with retail ambition.
3. Flexible partner ecosystem
Luxury tech shouldn’t be complicated. Adyen integrates smoothly with Cegid’s point-of-sale (POS) system, so there’s no need for workarounds or multiple vendors.
With everything connected, online and in-store, the experience for customers and staff stays consistent and intuitive. Shoppers enjoy faster, more personalized service. Staff get a simplified checkout. And the business benefits from a centralized view of transactions.
A future-ready partnership
With Adyen, Artinian Group S.A. is future-proofing its payments strategy, supporting seamless experiences, operational efficiency, and ambitious growth.
“We’re delighted to partner with Adyen to provide a seamless experience for our clients. This collaboration helps us continue delivering the excellence our customers expect, now enhanced with best-in-class technology.”
Arto Artinian
Group Chairman, Artinian Group S.A