GetYourGuide: Expanding globally with machine learning powered fraud prevention

Imagine a world of thrilling exploration, mouth-watering cuisines, and fulfilling bucket-list adventures, where all travelers have to worry about is having a great time.

This is the journey that GetYourGuide, a global experiences platform, invites travelers to explore with its online marketplace for things to do.

Driven by a passion for growth and innovation, GetYourGuide set its sights on global expansion. However, they encountered a challenge: combating fraud with manual rules proved time-consuming and ineffective, jeopardizing revenue and customer satisfaction.

To overcome this hurdle, they turned to Adyen's fraud prevention solution, RevenueProtect, powered by machine learning. RevenueProtect is part of a suite of products that utilizes ML to drive full-funnel optimization from checkout to settlement, improving revenue and reducing costs. The result? Fraudsters detected and blocked, and non-fraudulent transactions accepted with ease – all while keeping authorization rates intact.

We spoke to Arjun Muralidharan, Group Product Manager, FinTech, at GetYourGuide to discuss their expansion challenges and how machine learning proved to be a more effective solution to fraud.