Data Connect for Marketing
Connect shopper profiles across channels using payments data
Understand customer shopping behavior using first-party payments data and improve your personalization.
Connect omnichannel transactions
Automatically link in store transactions to individuals, regardless of payment method, using payment identifiers.
Understand complete customer journeys
Unlock granular shopper insights and retroactively mine transactions across channels and regions.
Optimize your marketing spend
Improve your return on ad-spend by enhancing attribution models.
Power your marketing with payments data
Identify the real customer lifetime value
Add in-store and online transactions to shopper profiles and get full visibility on purchase journeys. Eliminate guesswork when calculating acquisition budgets.
Segment and target shoppers accurately
Identify high-value shoppers from one-off customers to optimize marketing spend. Deliver personalized experiences, improve product recommendations, and boost conversion rates.
Personalize customer experience
Use unique payment-behavior segmentations to personalize promotions and experiences to improve conversion rates.
"Our top priority is gaining a deeper understanding of our customers. Payments data helps us with a 360 surgical identification of individual shoppers who transact with us across multiple channels sometimes with even different registrations."