Understand customer shopping behavior using first-party payments data and improve your personalization.
Automatically link in store transactions to individuals, regardless of payment method, using payment identifiers.
Unlock granular shopper insights and retroactively mine transactions across channels and regions.
Improve your return on ad-spend by enhancing attribution models.
Add in-store and online transactions to shopper profiles and get full visibility on purchase journeys. Eliminate guesswork when calculating acquisition budgets.
Identify high-value shoppers from one-off customers to optimize marketing spend. Deliver personalized experiences, improve product recommendations, and boost conversion rates.
Use unique payment-behavior segmentations to personalize promotions and experiences to improve conversion rates.
"Our top priority is gaining a deeper understanding of our customers. Payments data helps us with a 360 surgical identification of individual shoppers who transact with us across multiple channels sometimes with even different registrations."