Quickly adapt your business to sell remotely
Last week we hosted our first digital live event from our Berlin office, 'Up Front with Adyen'. With all of our physical events and conferences canceled as a result of COVID-19, we wanted to find a way to connect with our merchants and partners, while doing something fun and engaging.
Instead of following the traditional webinar setup, we decided to approach Up Front as though it were a TV show and pre-recorded segments with some local Berlin businesses doing awesome things. We had an interactive beer tasting session with our attendees and got some exclusive insights from the founder of one of Berlin’s hottest start-ups, XouXou. For our live panel, we welcomed Ralf Krauß from idealo, Anirudh Lanka from HelloFresh and Dennis Köhler from GetYourGuide to learn more about recent changes in their industries. Watch the show below:
Over the past few months, we’ve seen massive changes in consumer behavior across industries. With more and more people shopping online, many of whom for the first time, retailers must respond as quickly as possible, developing new ways to meet the demand. While some businesses are dealing with an increasing number of returns or even fraud due to the spike in online purchases, others are in the process of reorganizing their entire business strategy and offering more advanced products and services. Speed and flexibility are, as always, the number one priority for most companies.
We wanted to pick the brains of our panelists to find out how companies like HelloFresh, GetYourGuide, and idealo are approaching these challenges, what insights they can share with us, and how they’ll continue to do so in the future.
GetYourGuide, as a provider of tourist activities such as guided tours, excursions, and ticket sales, was severely affected by the restrictions imposed by COVID-19 and suffered a huge drop in bookings from one day to the next. The main challenge was how they could continue to offer their customers certain services and retain their loyalty.
"At the time of the restrictions, we offered virtual tours that allowed travelers to explore the world from the comfort of their living rooms. For example, our travel community was able to join a cooking class given by our tour guide and chef Francesco from Florence live on Facebook."
HelloFresh, as a market leader for the supply of cooking boxes, faced a different but equally tricky dilemma of increased demand. Their challenge: to solve the new logistical requirements posed by a rush of new users, while coping with a growing number of fraud cases.
"We formed cross-functional teams from different areas, from warehousing and logistics to product teams, to understand all customer needs, solve problems together and also make more accurate predictions of what will be needed in the future."
idealo, as one of the largest online price comparison portals, was also confronted with higher demand and quickly realized that the availability of products is now much more important than the price.
"As an agile company, we were able to react quickly to the changes and integrate newly gained knowledge into our OKR processes to prioritize these issues."
By submitting this form, you acknowledge that you have reviewed the terms of our Privacy Statement and consent to the use of data in accordance therewith.