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Sydney · October 15, 2023

Adyen goes live with Tap to Pay on iPhone with launch partner NewStore in Australia

An easy, secure and private way to accept contactless payments with only an iPhone and the app, without the need for additional hardware. Customers including R.M.Williams, Lorna Jane and Munro Footwear Group, will enable a new checkout experience with Tap to Pay on iPhone.

Tap to pay on iPhone Australia

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Adyen (AMS: ADYEN), the global financial technology platform of choice for leading businesses, brings Tap to Pay on iPhone to its Australian retailer customers. By partnering with NewStore for the launch, businesses including R.M.Williams, Lorna Jane, and Munro Footwear Group, parent company to Mathers, Williams, Midas and Mountfords, can now accept contactless payments using only an iPhone and the NewStore Associate iOS app.

Adyen and NewStore will enable Tap to Pay on iPhone for their joint customers, which accepts all forms of contactless payments, including contactless credit and debit cards, Apple Pay, and other digital wallets, using only an iPhone and a supporting iOS app — no additional hardware or payment terminal needed. At checkout, merchants will simply prompt the customer to hold their contactless payment near the merchant’s iPhone, and the payment will be securely completed using NFC technology.

Apple’s Tap to Pay on iPhone technology uses the built-in features of iPhone to keep the business’ and customers’ data private and secure. When a payment is processed, Apple doesn’t store card numbers on the device or on Apple servers.

“Terminal-less payments are the future of retail. Brands no longer have to rely on POS technologies that are not always portable or user-friendly,” said Stephan Schambach, Founder and CEO, NewStore. “By enabling Tap to Pay on iPhone for retailers like R.M.Williams, Lorna Jane, and Munro Footwear Group in Australia, we will offer the same convenience and security that our customers in the U.S., U.K., and the Netherlands are already experiencing. And we look forward to working with Adyen to bring this capability to other regions in the future.”

“It’s important for us to remain innovative, it's in our brand DNA, so we’re pleased to be one of the first major retailers in Australia to implement Tap to Pay on iPhone. Taking away an extra device and hurdle in the transaction flow will let us offer an even more seamless experience for our customers and staff at Lorna Jane’s 100+ stores across the country,” said Peter Clarke, Chief Technology Officer, Lorna Jane.

“We're thrilled to expand our collaboration with NewStore and Adyen, becoming pioneers among retailers to introduce Tap to Pay on iPhone in our stores. As Australia's largest privately owned footwear company, with thousands of transactions across our stores every day, time is of the essence. This innovative feature not only frees us from traditional payment terminals but also enhances the seamlessness and security of our payment processes,” said Keng Ng, Chief Technology Officer, Munro Footwear Group. “As contactless payment usage continues to rise, Tap to Pay on iPhone offers our customers a secure and contactless payment option, increasing opportunities for genuine, meaningful and personalised interactions.”

“As a customer-first brand, we are excited to be one of the first major retailers in Australia to roll out Tap to Pay on iPhone as it will make that checkout experience even easier for both our store team and our customers, said Peter Ratcliffe, Head of Technology, R.M.Williams. “Instead of forcing shoppers to line up at the counter, our store team members can assist and checkout customers simultaneously anywhere on the floor.”

Tap to Pay on iPhone will enable Adyen’s customers to stay at the forefront of innovation by:

  • Simplifying in-person payments by removing the dependence on additional payment hardware to accept contactless transactions.

  • Getting up and running quickly with installation and onboarding, allowing businesses to scale up their payment operation.

  • Providing safe and fast checkout experiences that increase mobility on location and on the go.

  • Allowing for a convenient, private and secure way to pay for customers since transactions are encrypted and payment data is protected by the same technology that makes Apple Pay private and secure.

“We are thrilled to be bringing Tap to Pay on iPhone to Australian merchants," said Hayley Fisher, Country Manager for Australia and New Zealand at Adyen. “This represents a significant step forward in the evolution of digital payments, offering Australians a fast, secure, and convenient way to make transactions. We believe this technology will revolutionize the payments landscape and provide immense value to both consumers and businesses.”

Existing Adyen customers can contact their Account Manager for more information on how to enable Tap to Pay on iPhone for their business. Anyone who isn’t a customer can visit for more information.

About Adyen

Adyen (AMS: ADYEN) is the financial technology platform of choice for leading companies. By providing end-to-end payments capabilities, data-driven insights, and financial products in a single global solution, Adyen helps businesses achieve their ambitions faster. With offices around the world, Adyen works with the likes of LVMH, Meta, Uber, H&M, eBay, and Microsoft. Adyen continuously improves and expands its product offering as part of its ordinary course of business. New products and features are announced via press releases and product updates on the company’s website.

About NewStore

NewStore provides Omnichannel-as-a-Service for retail brands worldwide that want to accelerate their digital transformation. Built with MACH principles, NewStore allows brands to easily deliver amazing shopping experiences that store associates and consumers love. Its mobile-first, modular cloud platform includes POS, order management, clienteling, inventory, and native consumer apps. NewStore customers such as Burton, Faherty Brand, G-Star RAW, Marine Layer, Roots Canada, UNTUCKit, and Vince benefit from the most complete, global omnichannel retail solution available — now supercharged with Tap to Pay on iPhone. The company is backed by General Catalyst, Activant Capital, and Salesforce Ventures. Learn more at