Guide

Winning on value: How platforms can drive payment adoption

While the opportunity is clear, integrating and selling payments can be challenging for SaaS platforms of all sizes. This guide offers the tools and proof points you need to overcome obstacles and unlock stronger customer retention, revenue growth, and smoother cash flow by embedding payments into your platform.

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Insights from the frontlines of embedded finance

Get real-world strategies, data, and expert insights to help you win on value, not just features and price. In this guide, you’ll hear directly from investors and operators who are shaping the embedded payments space. Whether you're looking to boost adoption, sharpen your sales story, or understand what SMBs really want from their platforms, this report gives you the playbook to compete and grow in a crowded market.

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expert perspectives from Bessemer Venture Partners and Adyen on the future of embedded finance

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in-depth interviews with leaders at Toast, Zenoti, Brightwheel, Modernizing Medicine, and Procore

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actionable strategies for selling embedded payments in complex, competitive markets

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SMBs surveyed to uncover payment adoption trends and platform expectations

Understand what your customers value

Position your platform as an indispensable partner by embedding payment solutions that align with your customers' unique workflows and challenges. With our first hand knowledge, you’ll learn how to:

  • Identify customer pain points related to payment processing.

  • Offer solutions such as integrated POS systems and mobile payment options to enhance efficiency.

  • Provide tools like automated reconciliation and real-time transaction visibility.

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"Real value is in making a business owner's day-to-day operations easier. Now that we’re solving cash flow challenges, our product is stickier than ever. Once a business relies on us for its financial health, it’s hard to leave - and that’s the holy grail for any SaaS business."

zenoti logo.

Vamshi Reddy

Sr. VP and GM of Payments

Build payments expertise to maximize growth

For embedded payments to succeed, treat payments as a core product - not just a feature. With this guide you’ll find out how to:

  • Appoint a dedicated Payments Product Lead or GM

  • Customize onboarding with incentives to encourage adoption.

  • Optimize profitability by prioritizing high-value segments and enabling self-serve resources.

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"Everything is driven by customer needs and feedback...which is why we’ve been able to evolve from an app to the comprehensive restaurant technology stack we are today.”

Toast logo in Adyen black color

Molly Donaher

SVP and GM of Payments

Talk to us

Contact us to discover how Adyen can help your platform thrive with embedded payments.

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