Case study
How Jackrabbit Technologies launched embedded lending to help underserved businesses grow
In under three months, Jackrabbit Technologies helped youth activity centers unlock faster, more flexible access to funding. Here's how.
Youth activity centers like gymnastic gyms, swim schools, martial arts dojos, and art studios are often run by owners with a passion for teaching — not fixing operational challenges.
Enter Jackrabbit Technologies.
Founded in 2004, the award-winning class management platform serves 7,000+ youth activity centers in 36 countries with centralized reporting, scheduling, billing, and more.
After streamlining cash flow with Jackrabbit Pay in 2023, lending was a natural next step. The platform launched Capital, powered by Adyen, in 2025 to help users reduce financial friction.
From start to finish, the process took less than three months. Here’s how the platform did it.
The result?
< 3 months to launch from start to finish
27 grants disbursed since launching Capital
Over $225,000 loans funded
Fast to launch, low lift for teams
Using Adyen’s pre-built component, Jackrabbit Technologies was able to minimize development work for their team and launch Capital on schedule.
“The component was already highly optimized, so we didn’t need additional dev hours. It was straightforward and well organized from the start.”
Jamey Kennedy
Payments Manager for Strategy and Growth
Go-to-market execution was just as smooth, thanks to an Adyen-provided set of compliance-ready marketing assets that Jackrabbit Technologies tailored for its audience.
“We only had to customize a few images and sales messages for our vertical,” said Kennedy. “The Adyen team was accessible and responsive, which made everything easier for us.” Most importantly, the product worked. Youth activity centers received pre-approved loan offers based on sales history upon launch and were able to proceed without seeking additional help. “The biggest surprise was how well the onboarding experience worked,” reflected Kennedy. “That tells us the UX is intuitive and efficient.”
Serving owners who need it most
With its capital offering, Jackrabbit Technologies is empowering youth activity centers with fast, flexible access to funding, embedded directly in the platform they already rely on for operations. Best of all, it’s made a difference from the start. Since launch, the platform has financed over $225,000 in loans and disbursed 27 grants. Dance and gymnastics studios have been the most active adopters, using funds for equipment upgrades, uniforms, and working capital.
“Capital is a valuable option for clients who need fast access to funding, but don’t have the time or paperwork required by traditional lenders.”
Jamey Kennedy
Payments Manager for Strategy and Growth
Capital also supports the platform’s broader positioning — the feature is heavily promoted across onboarding, email, and in-app messaging, all guided by Adyen’s messaging resources.
“The launch of Capital,” added Kennedy, “along with other recent Jackrabbit Pay features, reinforces what we’ve told clients from the beginning: that we’re committed to building the most complete, forward-looking payments experience in our category.”
Core to platform payments strategy
Looking ahead, Jackrabbit Technologies plans to expand Capital into Canada and launch additional embedded finance features, like Cashout. The team is also exploring Issuing.
“There is no better option [than Adyen for Platforms] for achieving our goal of becoming the payment leader within our SaaS vertical segment.”
Jamey Kennedy
Payments Manager for Strategy and Growth
Adyen remains a core partner, providing training, guidelines, and messaging resources to help Jackrabbit Technologies get the most from its payments strategy. That support gives the platform a foundation of confidence to continue evolving its embedded finance roadmap. When asked what advice he’d offer other platforms exploring embedded lending, Kennedy was clear: “Take advantage of Adyen’s component. The full solution, from integration to marketing, can significantly reduce your time to market.”