How Equinox uses unified payments to elevate member experiences

Learn how the luxury lifestyle brand removed friction at every touchpoint, lowered the cost of payments, and accelerated global growth with a single platform.

From the iconic venues of its clubs, to the caliber of its instructors, to its exclusive member amenities, Equinox has always been more than a gym.

With 113 locations across the US, UK, and Canada, technology underpins every part of the experience. The Equinox+ app is the heart of this—powering the member experience, facilitating check-ins, progress tracking, and payments across the brand’s spas, cafes, and retail stores.

In 2019, Equinox partnered with Adyen to unify its payments architecture and eliminate back-end bottlenecks that were threatening its frictionless member experience. 

To learn more about the benefits of that move for Equinox’s expansion and long-term growth, we spoke with Equinox EVP, Chief Technology Officer, Eswar Veluri.