How Equinox uses unified payments to elevate member experiences

Learn how the luxury lifestyle brand Equinox removed friction at every touchpoint, lowered the cost of payments, and accelerated global growth with a single platform.

From the iconic venues of its clubs, to the caliber of its instructors, to its exclusive member amenities, Equinox has always been more than a gym.

Technology underpins every part of the experience in it's 113 locations across the US, UK, and Canada. The Equinox+ app is the heart that powers member experience, facilitates check-ins, tracks progress, and accepts payments across the brand’s spas, cafes, and retail stores.

In 2019, Equinox partnered with Adyen to unify its payments architecture and eliminate back-end bottlenecks that were threatening its frictionless member experience. 

To learn more about the benefits of that move for Equinox’s expansion and long-term growth, we spoke with Equinox EVP, Chief Technology Officer, Eswar Veluri.