Meet the speakers below – more to be revealed soon!
Carl Wåreus
Head of Agencies & Partners, Google Nordics
Carl has extensive experience in advertising, media, and marketing, with leadership roles at McDonald's, OMD, NORD DDB, and Stiller Studios. At Google, he drives AI adoption to help agencies and businesses grow and work more efficiently. He also serves on the boards of IAB, IRM, and Outdoor Impact in Sweden.
Kai Lindström
Vice President, Payments, SOK
Kai is the Vice President of Payments at SOK, which is a group guiding entity of S Group – Finland’s largest retail group. Kai has worked with payments for over 20 years, both in issuing and acquiring and for banks and merchants. At SOK, he and his team are managing group’s payment acceptance service’s operational reliability, cost-effectiveness and compliance.
Mikael Meijer
SVP eCommerce, Apoteket
Mikael is a distinguished leader and entrepreneur with a solid background in e-commerce, retail, and digital marketplaces across Europe, the U.S., and Asia. As an expert in the field, he has developed strategies to maximize online presence and conversion rate optimization (CRO), with a strong focus on the importance of data-driven decision-making and leveraging new technologies and digital trends to drive growth.
Toussaint ”Tusse” Chiza
Sweden for UNHCR ambassador and artist
Toussaint ”Tusse” is a Swedish singer and songwriter known for his powerful voice andemotional performances. As a former Eurovision contestant and Melodifestivalen winner, heuses his platform to inspire and connect. Beyond music, he serves as an ambassador for Sweden for UNHCR, advocating for the rights and dignity of refugees worldwide.
Charlotte Köhler Lindahl
Head of Partnerships & Philanthropy, Sweden for UNHCR
Charlotte has over 20 years of experience of strategy/business development, sustainability and corporate responsibility, mainly from the financial- and insurance sector. Before joining Sweden for UNHCR in september 2023, she worked for Doconomy, an impacttech company scaling a climate impact SaaS solution across the world. She also serves on several boards.
Niklas Birgetz
Corporate Partnerships Manager, Sweden for UNHCR
Niklas is a communications and partnerships expert, currently serving as Corporate Partnerships Manager at Sweden for UNHCR. He focuses on building impactful collaborations between the private sector and UNHCR. Previously, he held leadership roles in sponsorship and communication at Skandia, the Swedish Sponsorship Association, and as a consultant.
Amelie Häger
Senior Strategic Partnerships Manager, Sweden for UNHCR
Amelie has been with Sweden for UNHCR for 10 years. She is responsible for our global partnerships. She has extensive experience in working with relationship-marketing and sales as has held roles as Brand Manager, Key Account- and Promotion Manager in international organisations and mainly from the entertainment industry.
Mette Richardson
Account Manager, Adyen
Agenda: 16.00 - 00.00
Kick off the evening with networking, refreshments, and a chance to explore The Adyen Fair — showcasing Adyen products while talking to Adyen experts.
Host Maddy Savage opens the evening and introduces the speaker program.
Hear from a Google expert as he deep dives into how AI is reshaping marketing strategies — moving beyond buzzwords to real-world applications.
Hear from some of our great merchants as they discuss how the luxury customer journey has changed and how technology can help increase conversions.
With much of the buying process moving online, luxury brands are adapting to deliver exceptional service across digital and physical channels.
Sweden for UNHCR shares how technology and partnerships can drive real impact. Together with Adyen, they’ll highlight the latest developments within Adyen Giving, including recent initiatives and a customer case. Artist and Sweden for UNHCR ambassador, Tusse, will join to share his personal story and journey.
Stretch your legs, refresh your drink, and talk with our Adyen experts at The Adyen Fair.
In this panel, we hear from two Nordic market leaders – S Group and Apoteket – who have cracked the code to sustained growth in highly competitive and mature markets. Learn how they build margins, drive loyalty, and outmaneuver giants through smart payment strategies, deep customer insight, and long-term thinking.
Let the music lift the energy as we close the speaker program
Wrap up the evening with music, drinks, and relaxed conversations.
Register today to secure your spot
Registrations for this event will end on September 11th, 2025, 11:00 AM
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About the venue
Vinterträdgården is an iconic event space located inside the Grand Hôtel in Stockholm. With its glass ceiling, lush interior, and rich history, the venue offers a unique setting for concerts, galas, conferences, and exclusive events. Situated by the waterfront, Grand Hôtel has been a symbol of elegance and hospitality since 1874.
Watch the Video from Last Year’s Adyen Experience
