October 9th 2024 - Skeppsholmen, Stockholm

Find your hidden value and unlock business growth

When you seek business value, big wins can come from unexpected places. Join us at our exclusive event to discover new ways to grow your business. Listen to inspirational talks from top enterprise businesses in the Nordics, explore the Adyen Fair, and dive deep into the Adyen platform. Most importantly, take the opportunity to network with like-minded people.

Event attendees chatting, with Adyen Experience branded elements.

Remember the last Adyen Experience? Watch the video to refresh your memory! 👇

Adyen Experience event in Sweden

Agenda

16:30-18:00 Mingle & The Adyen Fair

Seize the opportunity to network with your business colleagues, enjoy a drink, and visit the Adyen Fair to delve into the latest updates in our offerings for Unified Commerce, Digital, and Platforms.

18:00 - 18.10 Welcome & Introduction

Welcome & Introduction by moderator Maddy Savage, Adyen’s PR & Brand Manager Linus Kajander and Head of Sales at Adyen Alexander Fröderberg

18:10 - 18:25 Hidden value of working with Adyen

Join Adyen’s Global Head of Engineering, as he reveals the often-overlooked advantages of choosing the right payment provider. In this keynote, he will explore how long-term thinking transforms payments into an unexpected revenue stream. Through real-world experiments and deep dives into fraud prevention, conversion optimization, and cost reduction, he will demonstrate how Adyen's innovative approach helps businesses unlock hidden value across their operations.

Andreu Mora, SVP Global Head of Engineering, Adyen

19:00 - 19:15 The future of commerce: the marketplace economy

The platform economy is growing rapidly and with new forms of commerce comes a new playing field, rules, challenges and opportunities. There’s also a question of the platform owners’ role as strictly a connector of consumers or a provider of goods as well.

Tommy Resin, Head of Digital Business, Stadium David Gill, Chief Product Officer, Recommerce at Schibsted Nordic Marketplaces

19:15 - 19:30 Successfully Launching Your First Store: The Step from E-Retailer to omnichannel

In today’s retail, the journey starts online and the most successful e-commerce brands hope to launch a pop-up shop followed by a flagship store – and just like that, the e-commerce brand has a physical presence in the world's major cities.

Mitchell Vergeer, Head of Retail, Axel Arigato Alexander Petersson, Global Project and Brand Strategist, Djerf Avenue Alexander Fröderberg. Head of Sales Nordics & Baltics, Adyen

20:30 - 20:45 Reitan: Data-driven commerce for brick- & mortar

E-commerce has made “data-driven” the modus operandi for commerce. With a plethora of digital (consumer) data points at one's disposal, it has become easy to analyze the entire customer journey within the realm of e-commerce.

Henrik Carlsson, CIO, Reitan Convenience

20:45 - 21:00 ÅhlĂ©ns: The myth of the death of physical retail

The past few years have been dominated by negative headlines for physical retail. “The death of brick&mortar retail” is almost a consensus state of affairs. ÅhlĂ©ns, one of Sweden’s most iconic brick&mortar brands, was no exception. After 10+ years of annual losses, Ayad Al Saffar bought the retailer and set out to change the fortunes of ÅhlĂ©ns. Merely two years later, ÅhlĂ©ns is profitable for the first time in a decade.

Ayad Al-Saffar, Owner & CEO, ÅhlĂ©ns

21.00 - 01.00 Afterparty with DJ and entertainment

We wrap up the dinner and speaker program and move on to the next part of the evening: the Afterparty. Get ready for a night to remember.

H&M logo.Spotify logo.Uber logo.Vinted logo.Bookbeat logo.S Bank

Speaker lineup for the evening

Maddy Savage speaker experience event hidden value

Maddy Savage, Moderator

Freelance BBC Broadcaster

Ayad Al Saffar speaker experience event

Ayad Al-Saffar

Owner & CEO, ÅhlĂ©ns

Tommy Resin speaker adyen experience

Tommy Resin

Head of Digital Business, Stadium

Henrik Carlsson adyen experience

Henrik Carlsson

CIO & CDO, Reitan

Mitchell Vergeer speaker adyen experience

Mitchell Vergeer

Head of Retail, Axel Arigato

Alexander Pettersson, Djerf Avenue.

Alexander Pettersson

Global Project and Brand Strategist, Djerf Avenue

David Gill, Schibsted.

David Gill

Chief Product Officer for Recommerce, Schibsted Marketplaces

Andreu Mora, SVP / Global Head of Engineering Data at Adyen.

Andreu Mora

SVP / Global Head of Engineering Data, Adyen

speaker-Maj-experience-hidden-value

Alexander Fröderberg

Head of Sales, Adyen

One financial technology platform. Infinite big business wins.

Discover the power of payments. Drive revenue, reach international customers, and streamline your business with the partner that combines payments, data, and financial products onto a single platform.

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AMS1 terminal presented during Adyen Experience event in Sweden.

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About the venue

Eric Ericssonhallen is a concert venue located on Skeppsholmen in Stockholm, housed in the former Skeppsholm Church. The hall is named after the Swedish conductor and choral leader Eric Ericson. It was inaugurated in May 2009 and is used for concerts, ceremonies, recordings, and events.

Adyen Experience - Hidden Value
9 - 8 October, 2024 ・ 04:00 PM ・ Skeppsholmskyrkan , Stockholm