Remember the last Adyen Experience? Watch the video to refresh your memory! 👇
Agenda: 16.00 - 00.00
Kick off the evening with networking, refreshments, and a chance to explore The Adyen Fair — showcasing Adyen products while talking to Adyen experts.
Host Maddy Savage opens the evening and introduces the speaker program.
Hear from a Google expert as he deep dives into how AI is reshaping marketing strategies — moving beyond buzzwords to real-world applications.
Hear from some of our great merchants as they discuss how the luxury customer journey has changed and how technology can help increase conversions.
With much of the buying process moving online, luxury brands are adapting to deliver exceptional service across digital and physical channels.
Sweden for UNHCR shares how technology and partnerships can drive real impact. Together with Adyen, they’ll highlight the latest developments within Adyen Giving, including recent initiatives and a customer case. Artist and Sweden for UNHCR ambassador, Tusse, will join to share his personal story and journey.
Stretch your legs, refresh your drink, and talk with our Adyen experts at The Adyen Fair.
Let the music lift the energy as we close the speaker program
Wrap up the evening with music, drinks, and relaxed conversations.
Meet the speakers below – more to be revealed soon!
Carl Wåreus
Head of Agencies & Partners, Google Nordics
Carl has extensive experience in advertising, media, and marketing, with leadership roles at McDonald's, OMD, NORD DDB, and Stiller Studios. At Google, he drives AI adoption to help agencies and businesses grow and work more efficiently. He also serves on the boards of IAB, IRM, and Outdoor Impact in Sweden.
Kai Lindström
Vice President, Payments, SOK
Kai is the Vice President of Payments at SOK, which is a group guiding entity of S Group – Finland’s largest retail group. Kai has worked with payments for over 20 years, both in issuing and acquiring and for banks and merchants. At SOK, he and his team are managing group’s payment acceptance service’s operational reliability, cost-effectiveness and compliance.
Toussaint ”Tusse” Chiza
Sweden for UNHCR ambassador and artist
Toussaint ”Tusse” is a Swedish singer and songwriter known for his powerful voice andemotional performances. As a former Eurovision contestant and Melodifestivalen winner, heuses his platform to inspire and connect. Beyond music, he serves as an ambassador for Sweden for UNHCR, advocating for the rights and dignity of refugees worldwide.
Charlotte Köhler Lindahl
Head of Partnerships & Philanthropy, Sweden for UNHCR
Charlotte has over 20 years of experience of strategy/business development, sustainability and corporate responsibility, mainly from the financial- and insurance sector. Before joining Sweden for UNHCR in september 2023, she worked for Doconomy, an impacttech company scaling a climate impact SaaS solution across the world. She also serves on several boards.
Niklas Birgetz
Corporate Partnerships Manager, Sweden for UNHCR
Niklas is a communications and partnerships expert, currently serving as Corporate Partnerships Manager at Sweden for UNHCR. He focuses on building impactful collaborations between the private sector and UNHCR. Previously, he held leadership roles in sponsorship and communication at Skandia, the Swedish Sponsorship Association, and as a consultant.
Amelie Häger
Senior Strategic Partnerships Manager, Sweden for UNHCR
Amelie has been with Sweden for UNHCR for 10 years. She is responsible for our global partnerships. She has extensive experience in working with relationship-marketing and sales as has held roles as Brand Manager, Key Account- and Promotion Manager in international organisations and mainly from the entertainment industry.
Mette Richardson
Account Manager, Adyen
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About the venue
Eric Ericssonhallen is a concert venue located on Skeppsholmen in Stockholm, housed in the former Skeppsholm Church. The hall is named after the Swedish conductor and choral leader Eric Ericson. It was inaugurated in May 2009 and is used for concerts, ceremonies, recordings, and events.