Remember the last Adyen Experience? Watch the video to refresh your memory! 👇
Agenda for the evening:
Kick off the evening with networking, refreshments, and an opportunity to explore The Adyen Fair — showcasing Adyen products, engaging with Adyen experts, and even challenging Anna Cramling (FIDE Master since 2018) to a game of chess.
Host Maddy Savage opens the evening and introduces the speaker program.
Hear from Carl Wåreus, Head of Agencies & Partners at Google, as he deep dives into how AI is reshaping marketing strategies — moving beyond buzzwords to real-world applications.
Hear from some of our great merchants as they discuss how the luxury customer journey has changed and how technology can help increase conversions.
With much of the buying process moving online, luxury brands are adapting to deliver exceptional service across digital and physical channels.
Sweden for UNHCR shares how technology and partnerships can drive real impact. Together with Adyen, they’ll highlight the latest developments within Adyen Giving, including recent initiatives. Elgiganten will also share a customer case. Artist and Sweden for UNHCR ambassador Tusse will join to share his personal story and journey.
Stretch your legs, refresh your drink, and talk with our Adyen experts at The Adyen Fair.
In this panel, we hear from two Nordic market leaders – S Group and Apoteket – who have cracked the code to sustained growth in highly competitive and mature markets. Learn how they build margins, drive loyalty, and outmaneuver giants through smart payment strategies, deep customer insight, and long-term thinking.
Let the music lift the energy as we close the speaker program
Wrap up the evening with music, drinks, and relaxed conversations.
Meet the speakers below – more to be revealed soon!
Maddy Savage
Journalist and Moderator
After ten years as a BBC staff reporter and presenter in London, Maddy moved to Stockholm in 2014. She works as a freelance documentary maker, podcaster and journalist for media including BBC, TIME, PodLit and Impact Loop. Her favourite assignments focus on Nordic innovation, sustainability and lifestyle trends. Maddy also moderates tech and business events across the Nordics.
Roelant Prins
Chief Commercial Officer, Adyen
As the Chief Commercial Officer of Adyen, Roelant is responsible for all commercial activities and development. After starting his career as a consultant, he moved on to the online payments industry in early 2000. Throughout the years, Roelant has held various international management roles in sales and business development for companies providing payment solutions to international ecommerce businesses. He has earned a degree in economics from Erasmus University Rotterdam.
Carl Wåreus
Head of Agencies & Partners, Google Nordics
Carl has extensive experience in advertising, media, and marketing, with leadership roles at McDonald's, OMD, NORD DDB, and Stiller Studios. At Google, he drives AI adoption to help agencies and businesses grow and work more efficiently. He also serves on the boards of IAB, IRM, and Outdoor Impact in Sweden.
Kai Lindström
Vice President, Payments, SOK
Kai is the Vice President of Payments at SOK, which is a group guiding entity of S Group – Finland’s largest retail group. Kai has worked with payments for over 20 years, both in issuing and acquiring and for banks and merchants. At SOK, he and his team are managing group’s payment acceptance service’s operational reliability, cost-effectiveness and compliance.
Mikael Meijer
SVP eCommerce, Apoteket
Mikael is a distinguished leader and entrepreneur with a solid background in e-commerce, retail, and digital marketplaces across Europe, the U.S., and Asia. As an expert in the field, he has developed strategies to maximize online presence and conversion rate optimization (CRO), with a strong focus on the importance of data-driven decision-making and leveraging new technologies and digital trends to drive growth.
Toussaint ”Tusse” Chiza
Sweden for UNHCR ambassador and artist
Toussaint ”Tusse” is a Swedish singer and songwriter known for his powerful voice andemotional performances. As a former Eurovision contestant and Melodifestivalen winner, heuses his platform to inspire and connect. Beyond music, he serves as an ambassador for Sweden for UNHCR, advocating for the rights and dignity of refugees worldwide.
Charlotte Köhler Lindahl
Head of Partnerships & Philanthropy, Sweden for UNHCR
Charlotte has over 20 years of experience of strategy/business development, sustainability and corporate responsibility, mainly from the financial- and insurance sector. Before joining Sweden for UNHCR in september 2023, she worked for Doconomy, an impacttech company scaling a climate impact SaaS solution across the world. She also serves on several boards.
Linnea Cederquist
PR and Communications Manager, Elgiganten
Linnea Cederquist is PR & Communication Manager at Elgiganten, a leading Nordic retailer in consumer electronics and home appliances. She has extensive experience in brand building through strategic storytelling, media relations and creative campaigns. Linnea specializes in retail, sustainability and employer branding - with a passion for highlighting the people behind the stories.
Niklas Birgetz
One financial technology platform. Infinite big business wins.
Discover the power of payments. Drive revenue, reach international customers, and streamline your business with the partner that combines payments, data, and financial products onto a single platform.
Registration has closed
About the venue
Eric Ericssonhallen is a concert venue located on Skeppsholmen in Stockholm, housed in the former Skeppsholm Church. The hall is named after the Swedish conductor and choral leader Eric Ericson. It was inaugurated in May 2009 and is used for concerts, ceremonies, recordings, and events.