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Adyen Uplift

One intelligence layer across the entire payment funnel

Optimize your full payment funnel with AI. Adyen Uplift uses an automated decision engine to continuously balance conversion, fraud, and cost efficiency based on your business priorities.

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Trusted by the world’s leading businesses

One platform. Smarter decisions.

Siloed conversion, fraud, and cost management create friction and lost revenue. Adyen Uplift connects every payment decision so our AI tools can work harder for you. Businesses using Adyen Uplift have seen:

6%Up to 6% increase in conversion
86%fewer manual rules
5%Up to 5% reduction in payment costs

One rich dataset. Endless automations.

Connect every payment decision across conversion, fraud, and cost.

Payment options on a digital device, including Visa, Apple Pay, and PayPal, supported by Adyen.

Increase conversion

Recognize trusted shoppers and remove friction at checkout.

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Simplify fraud management

Reduce manual rules, cut false positives, and prevent fraud.

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Lower payment costs

Optimize routing, reduce overhead, and save on chargeback fees.

Dashboard displaying increased conversion rate, minimal fraud rate, and 20% traffic with completed status.

Get full visibility

Get more clarity with intuitive dashboards and tailored recommendations, uncovering opportunities like the local payment methods your customers prefer.

Adyen Uplift

Get more out of payments with AI.

Smarter payments. Higher conversion.

See how Adyen Uplift uses AI to optimize your entire payment funnel.

See the impact of your payment optimizations compared to our baseline.

Graph showing payment conversion rate improvement of 1.07% by Adyen with a trend increase in June.

Graph showing payment conversion rate improvement of 1.07% by Adyen with a trend increase in June.

Optimize checkout with five intelligent modules Adyen Uplift brings fraud, authentication, routing, tokenization, and checkout decisions into one, fully-connected system.

Tailor checkout to your shopper needs

Adapt checkout to each shopper before they click "Buy" with smarter payment method ordering that converts more shoppers, more profitably.

Explore Personalize
Digital payment interface showing card, PayPal, and Apple Pay options on an Adyen platform.

Digital payment interface showing card, PayPal, and Apple Pay options on an Adyen platform.

AI-driven performance, engineered for enterprises

Adyen Uplift isn’t a patchwork of third-party tools. It is built on three foundational layers that turn trillions of dollars in global data into real-time conversion gains.

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Single platform built in-house

Unlike fragmented legacy architectures, Adyen brings payments onto one single platform. That foundation allows Adyen Uplift to act on connected data across the full funnel, without the latency and complexity of stitched-together systems.

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Banking licenses across markets

With full banking licenses in the US, UK, and EU, Adyen provides the regulatory certainty enterprises need to confidently put payment intelligence into action.

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Dynamic identification

Adyen Uplift leverages signals from Adyen's global ecosystem to recognize shoppers more accurately, helping businesses make smarter, more precise decisions.

Nord Security increased conversion by 10%

  • 10% uplift in payment conversion
  • 35% reduction in risk rules
  • 60% local adoption of Pix
Read the case study
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Dive deeper

Learn more about optimizing payments with AI.

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Optimizing payments with trillions in transactions

Why businesses should use transaction data to improve conversion and checkout experiences.

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How AI optimizes payments at scale

Learn about the tech behind Adyen Uplift, and what it means for your business in the long-term.

Adyen Uplift - visualization of one rich data set.

The AI behind Uplift

A full technical breakdown of the AI behind Adyen Uplift, from science to engineering.

Turn payment intelligence into performance

See how Adyen Uplift helps you balance conversion, fraud, and cost with intelligence built into every transaction.

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Frequently Asked Questions