Stay ahead in the age of agentic commerce

Agentic commerce is the next phase of the digital customer journey where AI agents (like those from OpenAI or Google) move beyond product discovery to autonomously executing transactions on behalf of users.

In traditional ecommerce, a human drives the search and checkout process. In agentic commerce, an AI agent interprets user intent, finds products, and completes the purchase within a conversational interface, often without the user ever visiting a traditional storefront.

Merchants should prioritize high-quality product feeds. Key elements of product catalog data, such as descriptions, images, and attributes, often sit across different systems within a merchant organization. To stay discoverable, merchants should establish a single source of truth for product data that is structured and maintained in a way that can be easily exposed to different AI agent interfaces.

Traditional fraud systems often flag bots as risks. Adyen is evolving its risk capabilities to identify and authorize legitimate, user-sanctioned agents while blocking sophisticated fraud attempts.

No. A more scalable approach supports multiple emerging protocols through a single integration, rather than rebuilding each platform.

It is early, but preparation is already underway.  Many businesses are strengthening their data, interoperability, and risk foundations now to avoid rework later.