The Body Shop x Adyen: A rapid response for UNHCR

In February 2022 the world watched in disbelief as the humanitarian crisis in Ukraine unfolded, causing citizens to flee their homeland for the safety of neighbouring countries and others across Europe. With every day came more destruction and lives affected - something that is still happening now, over a year later.

As people flocked to social media to voice their shock, companies began devising how they could react fast to help those affected by the conflict. One of those was The Body Shop; a brand whose ethos stems from founder Dame Anita Roddick’s belief that business can be a force for good. She even set up her own non-profit charity in 1990, Children on the Edge, which works to support the world's most marginalised children across countries including Bangladesh, Uganda, and Lebanon.

When the beauty giant found out it could instantly enable donations to Ukraine through its in-store and online checkouts via Adyen’s Giving function, it was a no-brainer.