Adyen CashOut: Instant payouts for Vagaro’s small businesses

Waiting days for traditional payouts can create real challenges for small business owners. Rent, supplies, payroll, and unexpected costs often can't wait for the next payout cycle.

To better understand user needs, Vagaro ran a survey:

• 66% said they would likely use an instant payout feature

• 31% said they would use it daily

This mirrors research from BCG and Adyen, which found that 80% of SMBs want instant payouts—and half would pay 1% or more to access funds immediately. In response, Vagaro embedded Adyen’s CashOut, putting financial control directly in the hands of its users. The result: less friction, higher satisfaction, and the ability for professionals to reinvest in their business when it matters most.

“It aligns with our mission to simplify business management while providing real, tangible benefits to our users.”

Renee VanderHorst

Sr. Product Marketing Manager, Vagaro

CashOut didn’t just launch with strong demand, it quickly became part of users’ daily workflows.

Fast Traction

Since launching the feature, Vagaro has seen immediate and sustained demand from users eager for faster access to their earnings.

In the first two months:

• 14,000+ instant payouts completed

• 1,300 payouts per week on average and growing

“We noticed merchants using instant payouts in ways we expected, and more. The high adoption rate revealed a previously unmet demand for financial flexibility among small businesses and solo professionals.”

Renee VanderHorst

Sr. Product Marketing Manager, Vagaro

Increasing stickiness

The more users try it, the more they return:

• 65% return for a second payout, often within a week

• 75% return for a third

• 83% return for a fourth payout

• By the fifth payout, 84% return, typically within three days

Each transaction builds trust. Each return shows how integral CashOut has become to their business operations.

“Having the flexibility to align our credit card payouts instantly gives tremendous control to business owners... I use this feature occasionally at the end of month to ensure my sales are all accounted for in my deposit summary for bookkeeping purposes. I would strongly recommend it to any business owner.”

Dominique Sandu

D. Sierra Lash Co, Vagaro user

By embedding Adyen’s CashOut, Vagaro delivers a differentiated experience that benefits both users and the platform.

For users:

• More flexibility and less financial stress

• Confidence that earnings are available anytime

• A reliable way to manage day-to-day expenses or respond to surprises

For Vagaro:

• Higher engagement and platform stickiness

• No additional KYC or onboarding required

• Full control and visibility through a single integration

Instant access to earnings has evolved from a feature into a trusted tool, helping professionals pay staff, restock, or cover emergencies with confidence. Many businesses are now integrating CashOut into their regular routines.

“There are times when you need quick access to cash—whether it’s covering an unforeseen maintenance issue, placing a last-minute order for supplies, or bridging a tight payroll cycle. The instant payout feature ensures we have funds in hand exactly when we need them... It’s been a reliable, invaluable tool.”

Dulcinea de Roany

Humble Bee Beauty Studio, Vagaro user

These data and user voices tell a clear story: CashOut is meaningful, habit-forming, and valued. It positions Vagaro as more than a software provider—it becomes a financial ally that helps small businesses thrive.

“Instant access to earnings has become a standout feature for Vagaro, setting us apart from competitors with slower payout processes. Many merchants consider it a deciding factor when choosing a platform.”

Renee VanderHorst

Sr. Product Marketing Manager, Vagaro