Customer stories
GetYourGuide: Expanding globally with machine learning powered fraud prevention
Discover how GetYourGuide uses machine learning to prevent fraud while increasing acceptance rates.
Imagine a world of thrilling exploration, mouth-watering cuisines, and fulfilling bucket-list adventures, where all travelers have to worry about is having a great time.
This is the journey that GetYourGuide, a global experiences platform, invites travelers to explore with its online marketplace for things to do.
Driven by a passion for growth and innovation, GetYourGuide set its sights on global expansion. However, they encountered a challenge: combating fraud with manual rules proved time-consuming and ineffective, jeopardising revenue and customer satisfaction.
To overcome this hurdle, they turned to Adyen's fraud prevention solution, RevenueProtect, powered by machine learning. RevenueProtect is part of a suite of products that utilises ML to drive full-funnel optimisation from checkout to settlement, improving revenue and reducing costs. The result? Fraudsters detected and blocked, and non-fraudulent transactions accepted with ease – all while keeping authorisation rates intact.
We spoke to Arjun Muralidharan, Group Product Manager, FinTech, at GetYourGuide to discuss their expansion challenges and how machine learning proved to be a more effective solution to fraud.