How a single platform became the secret sauce for growth

Born from the team's own experience running an F&B business called Grain, Atlas was founded to solve the problems they faced firsthand. They noticed that F&B SMBs were struggling with disjointed backend operations and a tangle of technologies. This direct insight was the inspiration behind creating Atlas as a solution to simplify the industry's complexities.

This fragmentation was a major issue for payments. F&B businesses had to manage sales across multiple channels, from point-of-sale (POS) and online orders to self-service kiosks and scan-to-order systems. The lack of integration meant unclean data and no single source of truth, forcing finance teams to spend hours manually reconciling numbers across endless spreadsheets. In a market like Singapore, where reducing manpower costs is critical, this disorganization was a huge drain on resources.

To deliver on its "one-stop solution" promise, Atlas required a single, unified platform. The goal was to seamlessly manage all payment touchpoints while providing the clean, accurate data essential for their merchants to run their businesses efficiently.

They needed a payment partner that could help eliminate this complexity.

"We saw a noticeable gap in the market for F&B SMBs, especially concerning disjointed backend operations and technology."

Yi Sung Yong

Co-Founder & CEO, Atlas

Atlas chose Adyen to power its embedded payment solution, AtlasPay. The decision was driven by the alignment between Adyen’s single platform vision, Adyen for Platforms, and Atlas’ mission to be a "one-stop solution" for F&B businesses.

Embed payments into your platform or marketplace

Discover how you can create new revenue streams, increase customer lifetime value, and accelerate your global expansion.

Learn more about Adyen for Platforms

Through Adyen for Platforms, Atlas created a truly integrated system, transforming payments from a backend function into a growth driver. Payments from all sales channels, including POS, scan-to-order, kiosk, and online, are now managed seamlessly within the Atlas platform. A crucial factor for Atlas' rapidly growing merchant base was the ability to onboard new businesses quickly and efficiently.

"We were bracing ourselves for technical setup and paperwork, knowing our time is super valuable. However, our onboarding was super quick and very efficient."

Leon Foo

Founder & Chairman, PPP Coffee

The unified platform provides a single source of truth with clean and accurate data, a key factor in Atlas’ ability to optimize processes for its clients. This has eliminated previous complexities like disputes and manual key-ins, drastically simplifying financial reconciliation. For sub-merchants, this integration reduces manual labor and human error, both saving time and lowering operational costs.

For sub-merchants and their customers, the partnership delivers a consistent and frictionless checkout experience across all channels. Sub-merchants value the flexibility of Adyen's hardware, like the popular AMS1 mobile terminals, which support a wide range of payment methods. 

With this robust technology as a foundation, Atlas can build innovative features such as AI-driven automation. This helps them remain competitive by offering cutting-edge payment solutions.

"Payments are critical, and that's where Adyen steps in. They help us with integrations, data, and functionalities. So, that's a key part to how we've been growing and are able to serve hundreds of restaurants."

Shawn Liam

Co-Founder, & CPO, Atlas

The partnership has delivered significant, measurable results, establishing AtlasPay as a core driver of growth for both Atlas and its merchants. Some of the results include:

• Exponential growth for the Atlas platform: Since partnering with Adyen, Atlas has seen a 118x increase in GMV and a 50x increase in revenue.

• Growth: Adyen’s robust and scalable platform has been crucial in supporting Atlas' rapid 3x to 5x growth rate. This growth, powered by AtlasPay, has been a key contributor to the platform's recent profitability.

• Operational efficiency for F&B sub-merchants: For Atlas’ sub-merchants, the operational benefits have been transformative. The integrated solution has reduced the manpower needed for traditional POS systems, a critical factor in the Singapore market.

• Improved sub-merchant output: Sub-merchants have reported an 80% reduction in errors in operations and finance.

• Increased staff efficiency: On average, sub-merchants have seen a 10% reduction in labor costs.

• Uptick in sales: Adyen’s technology has led to improved authorization rates, resulting in a 12% increase in direct sales for sub-merchants.

By simplifying the entire payment process, from accepting a wide range of payment methods to streamlining reconciliation, Atlas helps its sub-merchants build loyalty and drive retention through a consistently smooth customer experience.

"After partnering with Atlas, we saw an 80% reduction in errors in operations and finance. This definitely helped us not only improve our back-end operational efficiency and reduce costs, but also customer satisfaction."

Leon Foo

Founder & Chairman, PPP Coffee

With a strong foundation in Singapore, Atlas is setting its sights on international expansion, targeting Hong Kong, Australia, and Malaysia. The company anticipates a lot less friction to scale with Adyen because our global presence and support for local payment methods will simplify the process of entering new markets.

Atlas is also excited to leverage Adyen's future innovations, including new hardware and AI-powered customer insights, to continue personalizing the restaurant experience.

"What we’re really looking for is partners and not just a service provider. The account managers, the quarterly business reviews, the ways we are able to partner with Adyen to gain strategic ways to close certain merchants that are really important to us."

Shawn Liam

Co-Founder, & CPO, Atlas

The partnership between Atlas and Adyen is built on long-term trust and a shared ambition for profitable growth. More than just a service provider, the relationship is a strategic one, defined by the care and consideration of the Adyen team. It’s a partnership where Atlas, Adyen, and their sub-merchants all win by focusing on what they do best.

By building on Adyen’s enterprise-level financial technology, Atlas is not just a point of sale provider but a strategic partner to the F&B community, empowering local businesses to thrive in a competitive market.