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London · May 21, 2024

Adyen powers pasta served faster with more payment options at Vapiano

Adyen's single platform enables Vapiano to elevate its customer experience by offering customers flexible payment options

Adyen powers Vapiano

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Adyen, the global financial technology platform of choice for leading businesses, today announces its partnership with global Italian restaurant group, Vapiano.

Adyen’s technology is improving the customer experience at the casual dining chain by enabling guests to customise their checkout experiences, and making it possible for customers to order fresh food on their phone using digital wallet payments for the first time.

Today’s announcement follows a pilot in one of the group’s London branches, in which data analysis found that 80% of orders were made via a mobile ordering platform on customers’ phones. While the pilot revealed a demand for faster and more seamless ordering services, it highlighted the limited choice of payment options for customers.

Adyen’s financial technology platform enables Vapiano to expand its digital capabilities by offering a flexible service and a greater range of payment options. This reflects a broader trend for payment flexibility, with new consumer research from Adyen finding that 54% of people will leave the checkout process if they cannot pay how they want, and over a quarter (27%) of consumers stating that they no longer carry a wallet with them. [1]

In line with the restaurant's objective to offer a seamless ordering service, Vapiano also wanted a partner that could support its international growth and enhance its fraud prevention abilities. Adyen’s single platform gives the business a complete view of transactions - allowing merchants to access historical data to better inform its own risk management systems.

“Our financial technology helps businesses in the hospitality industry to enhance their customer experience. Our platform empowers customers to pay using their preferred method, while also providing data on people’s purchasing preferences to offer clearer customer insights,” said Nicole Olbe, Managing Director, Adyen UK. “We’re excited to support Vapiano on its digital transformation journey, fostering loyalty and supporting its international growth.”

“We have deployed Adyen’s technology to support our customer experience and improve the business’ operational efficiency,'' commented Mateusz Kostrzebski, Head of IT at Vapiano. “By rolling out fast, reliable, and secure systems we expect loyalty to increase, while utilising customer data to help analyse customer trends.”

About Adyen

Adyen (AMS: ADYEN) is the financial technology platform of choice for leading companies. By providing end-to-end payments capabilities, data-driven insights, and financial products in a single global solution, Adyen helps businesses achieve their ambitions faster. With offices around the world, Adyen works with the likes of Meta, Uber, H&M, eBay, and Microsoft. The collaboration with Vapiano described in this press release, underlines Adyen's continuous growth with existing and new customers over the years.

About Vapiano

The first Vapiano opened on the 22nd of October, 2002 in Hamburg, Germany. Two years later, the founders set Vapiano on the start of a world tour and today today there are over 155 restaurants across 34 countries including Austria, Australia, Bahrain, Columbia, France, Hungary, UK ,The Netherlands, Poland, Spain and more. Meaning wherever you travel, you’re pretty much guaranteed to get yourself an exceptional Vapiano bowl of pasta.

The laid-back restaurant, particularly popular with Gen Z demographics, prepares handmade fresh pasta, pizza and insalata daily in open restaurant kitchens, allowing for a truly personalised experience for each guest. Every pasta, pizza and salad dish can be personalised to order using quality ingredients, tailoring to every preference and dietary requirement.

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[1] Adyen commissioned Censuswide to poll 2,000 consumers on customer loyalty and payment preferences for its annual Retail Report in January 2024.