CAFU & Adyen
How CAFU is scaling the smart way
Founded in the UAE, CAFU is the region’s first on-demand car service and energy delivery platform, and aims to make car ownership simpler and smarter. What began as a mobile fuel delivery service quickly became a one-stop Super App, disrupting the status quo by offering tire and battery replacements, car washes, and more. Enabled through predictive-enabled features and innovation, with just a few taps, customers can book services anytime.
To keep up with its rapid growth and evolving customer expectations, CAFU needed a smarter, more scalable way to handle payments, one that was just as seamless as the services it delivers.
Top results:
A boost in conversion rates by over 2%, adding nearly AED 2 million in revenue in less than a year
A smooth and speedy expansion into the Canadian market
A single platform powering all payments, across every channel
Growing seamlessly without adding complexity
Challenge: Scaling without the extra cost or tech headaches
As CAFU continues to introduce more services to its super app, it needed a payment partner that could match its ambition, supporting multiple payment flows without adding more complexity. Their pre-existing setup wasn’t proving to be adequate. It lacked the flexibility to evolve and became costly to maintain as the business scaled.
From users to business partners, the demand was clear: offer more ways to pay and get paid. With Adyen, CAFU found a global payments partner that could do just that. Now, they manage a wide range of payment structures across markets and have added new ways to pay within their app.
Solution: One integration. One platform.
Through one integration with Adyen, CAFU unlocked a full suite of payment features. From pre-ordering and wallet top-ups to on-the-spot transactions via terminals, all payment methods are managed through a single platform. This simplified the backend, reduced maintenance costs, and enabled a more seamless customer experience.
Results
All payments, across channels, now run through one platform
CAFU gained the flexibility to launch and add new payment methods faster
No disruption to the customer journey
“With Adyen, we seamlessly integrated new payment structures globally. Everything is connected through a single platform.”
Alaa El-Huni
Chief Business Officer, CAFU
Using AI to manage fraud and increase revenue
Challenge: Fighting fraud without slowing down the customer journey
As CAFU gained more popularity, the stakes got higher, both in terms of user expectations and potential fraud risks. Striking the right balance between two priorities became increasingly important: strong protection against fraud and a frictionless checkout experience. But any added steps in the payment flow risked customer drop-off and lost revenue.
With Adyen’s AI-driven risk tools, CAFU could detect and block fraud in real time, without disrupting the customer journey.
The solution: Adyen Uplift
CAFU activated Adyen's AI-powered solution, Adyen Uplift, that intelligently routes and retries transactions to increase authorization rates, without compromising fraud defense. Thanks to this, CAFU has been able to scale quickly, adding new services, accepting more payment methods, and safely managing risk for a growing customer base.
The results
Conversion rates increased by over 2%
Generated nearly AED 2 million in revenue in less than one year
Smarter fraud management with no impact on customer experience
Thanks to Uplift, Adyen's AI-powered solution, we experienced an increase in conversion by over 2%, which has generated nearly 2 million AED in revenue in less than one year.
Aadam Zaidi
Head of Product, CAFU
Expanding into new markets
Challenge: Expanding into new markets
When CAFU identified an opportunity to launch on-demand EV charging in Canada, it faced the challenge of navigating a new regulatory environment, payment landscape, and consumer expectations. It needed to expand quickly, without reinventing its payment infrastructure.
The solution: Adyen’s global capabilities
By leveraging Adyen’s global acquiring capabilities and local payment expertise, CAFU extended its existing integration into the Canadian market, enabling a seamless entry without starting from scratch or onboarding new providers.
The results
Expansion into Canada was fast, smooth, and fully supported
The same platform powers local and international operations
Reduced complexity
“Rather than juggling multiple payment providers across markets, we used Adyen’s global capabilities to expand quickly and seamlessly.”
Aadam Zaidi
Head of Product, CAFU
Looking ahead
As CAFU expands its services and reaches new markets, Adyen’s all-in-one payment platform helps them stay focused on what matters the most: their customers’ experience and giving back the most precious commodity - their time. From launching new offerings to boosting payment performance, CAFU has the flexibility, speed, and support to keep driving forward.
“Working with Adyen has proven to be extremely seamless for us. Whether we were working with the Canada office or the Middle East office, it felt like working with one global team.”
Aadam Zaidi
Head of Product, CAFU