Marketplaces

The complete payment stack for global marketplaces

Modern marketplaces need fast seller onboarding, regulatory protection, and global payout automation. Adyen helps you scale without complexity.

Powering the leading global marketplaces

Maximize conversions. Minimize risks.

Adyen is the unified payment foundation for your marketplace. Streamline KYC, pay-ins, and payouts with a single partner that’s built for the scale of enterprise.

Scale globally from day one

Expand into new markets instantly with a single integration. Adyen handles global compliance and local payment methods so you can grow without the complexity.

Unified compliance and risk

Automate KYC/KYB and stay ahead of shifting regulations. Our built-in risk management protects your platform while ensuring seamless, secure onboarding for every sub-merchant.

Optimize for every transaction

Boost authorization rates and provide a frictionless checkout experience. With intelligent fraud protection and automated payouts, you can focus on growth while we handle the flow of funds.

Onboard sellers faster

Onboard sellers faster

  • Allow sellers to process immediately with light KYC while remaining compliant. You’ll get real-time notifications that prevent onboarding drop-off.
  • Get coverage across 33+ countries in 23+ languages.
  • Adyen always applies the required local verification and automatically shows the local language within hosted onboarding.

Optimize checkout for increased conversion

  • Lift authorization rates with local processing in multiple countries
  • Offer cards, wallets, and other domestic options buyers expect.
  • Improve conversion and cut processing costs with intelligent transaction routing.
  • Protect buyers and sellers with AI-powered fraud checks.

Pay out globally

  • Automate splits, deductions, and commission routing.
  • Align payout timing with seller needs and market rules.
  • Use dynamic reserves to manage chargebacks and risk.

Flexible, compliant monetization frameworks

  • Percentage-based marketplace fees
  • Fixed or tiered commissions
  • Subscription or service fees
  • Fee pass-through or seller-absorbed pricing

Whatever your marketplace setup, Adyen has a solution for you.

From out-of-the-box embedded finance to highly customized global treasury management, scale your platform on top of Adyen's unified banking infrastructure.

Abstract layered data visualization representing digital payment infrastructure at an Adyen workspace.

Launch fully white-labeled payments, automated sub-merchant onboarding, and flexible payouts with a single API.

  • Seamlessly manage KYC requirements and regional regulations without operational friction.
  • Go beyond standard payments to offer users financial products like CashOut
Explore Embedded Finance
A computer screen displays a financial graph with a highlighted payment of $12,009.90 by an Adyen terminal.

Build a custom marketplace solution

  • Design your own custom payment flows, picking the exact tools your business strategy demands.
  • Control your international funds by tapping directly into Adyen's localized global acquiring and payout licenses.
  • Securely manage complex cross-border funds, settle multiple currencies, and satisfy complex regulatory rules anywhere you operate.
Explore Intelligent Money Movement
A digital visualization of global payment transactions by Adyen, showing data points and transaction amounts across continents.
Built-In-Compliance

Compliance that’s built in Adyen handles the regulatory complexity for you.

  • Automated global compliance
  • Full coverage for PCI, PSD2, 3DS, AML, and data protection
  • Built-in reporting and regulatory governance
  • Underpinned by Adyen’s global banking licenses

Grow your marketplace with financial services

Easily expand your offering beyond payments with integrated financial products. Drive platform loyalty and unlock new revenue streams by providing the tools your users need to grow.

A person makes a payment at an Adyen terminal with options for $25,000, $50,000, or $75,000, including respective fees.

Capital Give your users the capital boost with up to 100k in business financing

A credit card payment form on a digital device, processed via Adyen payment terminal, displaying card details and payment amount.

Accounts Allow users to manage and store funds directly on your platform with instant access to their balance.

Card issuing Enable users to pay suppliers and manage expenses instantly with your own branded cards.

Scale faster with the Adyen team

We’re here to support you, every step of the way.

Get help when you need it.

Our dedicated Account Managers can help you navigate every market.

Launch with confidence

Our integration specialists ensure your setup is secure and optimized.

We operate on your clock

With experts in every time zone, we provide the support whenever and wherever you need it.

A terminal window showing payment processing code from an Adyen SDK, on a dark background.
INTEGRATION EXPERIENCE

Integrate at the speed of your business

Integrate Adyen for Platforms into your online marketplace, ecommerce website, SaaS platform, ticketing system, or mobile app. Our developer docs make the process straightforward.

Read the documentation

Different industries. One standard.

Marketplaces all over the world trust Adyen as their payments platform of choice.

A customer working on a laptop at a workspace with boxes and a payment terminal provided by Adyen.

Retail marketplaces

Sell globally with local payment methods and fast payouts. Offer the payment methods your customers trust, while automating the complex split-payment logic between you and your third-party sellers.

A woman driving a car, possibly using a payment terminal, with payment activity provided by Adyen.
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Engineered for excellence

Every feature inside of Adyen is designed to compound. Together, it forms the most intelligent money movement architecture available.

Dynamic identification

Our unified data infrastructure recognizes 95% of shoppers. By leveraging high-fidelity data, our AI systems speed up fraud detection, seamlessly pass trusted buyers through checkout, and deliver smarter, real-time decisioning across financial products.

Banking licenses

Our banking licenses in the US, UK, and EU mean your money stays with one provider. There are no third parties to interrupt your experience. 

Single platform

We’ve built our entire platform in house. It’s a single, unified tech stack that gives you more data, control, and inter-operability.

"Payments are the missing piece of assessing seller risk. In looking at payers and sellers holistically with Adyen, we are able to develop a fuller and more accurate picture of who our customers are and the risks they present.”

Matthew Murray

Risk & Compliance Officer, GoFundMe

Streamline your payments infrastructure

Give buyers speed. Give sellers certainty. And run everything on a single global platform built to scale with you.

FAQs