Adyen Giving
Help your customers do good at checkout
Get your customers involved in the causes you care about by facilitating donations at checkout.
100% of the donation goes directly to your cause, Adyen absorbs all fees involved.
Enable donations with ease online or in-person, in one region or multiple.
Select your charity and we handle everything from contracts to payouts.
Donation prompt appears after payment so there's no interruption to customer checkout.
One integration means you can go live the next day with Impact.
Full transparency for customers as donations go directly to the charity.
Support a cause close to your brand
Whether you want to fundraise in response to an urgent matter; participate in an initiative close to home, or need a sustainability partner for carbon offsetting - anything is possible. Impact gives you the freedom to decide how and when you would like to support whatever cause, or causes, that are important to you.
After activating Giving in February 2022, The Body Shop customers raised over £350,000 for United Nations High Commissioner for Refugees (UNHCR), through donations at online and in-store checkouts.
Since then, 8.6% of The Body Shop customers have donated. In March alone, 18.7% of their customers in France and more than 15% of their customers in the United States contributed to the cause.
Leon’s goal is to make fast food good while ensuring a positive impact on the planet and its people.
To support this mission, Leon wanted a solution that would make it simple for guests to donate to their chosen charity, Bags of Taste.
Bags of Taste saw a lot of funds generated by the product, with Leon's customers donating almost £15,500 since February 2021.
Giving back to the planet is an important part of Ace and Tate’s sustainability mission, and their customers want to be part of it.
This made Giving the perfect addition to their customer journey.
Ace & Tate partnered with Trees for All, and together with their customers, they managed to raise more than €20,000 in Europe and plant a total of 5,000 trees.
Raise funds at Moments that Matter
At moments throughout the year–or in response to an emergency–we will activate campaigns so our customers can fundraise as a community for a chosen cause or causes. In these instances, Adyen will match every donation made via the platform.
We launched our first campaign in February 2022 in response to the war in Ukraine, and in partnership with The United Nations High Commissioner for Refugees (UNHCR). To date, Adyen customers have raised €4 Million, which we have matched, so the total raised by March 2023 was €8 Million.
Read about our Earth Day Moments that Matter campaign with WWF here.
A season for Impact
As part of Moments that Matter, we’re launching our first Holiday campaign, offering businesses the opportunity to turn Giving on for one of three global charities during the holiday season. In the video below, representatives from the charities tell you how it will work, and why it’s so meaningful to offer your customers the opportunity to donate during the holidays.
How Giving works
We say behind every payment is a person, but also, with every payment, comes the opportunity to do good. Together with our team, design a campaign by choosing your charity partner, sales channels, regions and user journeys. And finally, start collecting donations for the cause you care about.