Next Commerce & Adyen
How Next Commerce turned payments into a growth engine for its e-commerce platform
Next Commerce’s performance-driven customers care about every possible optimization. For them, checkout performance has a direct impact on revenue, profitability, and return on acquisition spend.
That’s the world Next Commerce thrives in. The company builds high-performance checkout and acquisition experiences for mid-market e-commerce brands, with a constant focus on improving conversion and return.
That same mindset extends to NEXT Payments. When every customer acquisition dollar matters, checkout performance can have a direct impact on growth.
Until 2024, Next Commerce managed payments across multiple providers and markets. The setup supported the business, but as Next Commerce grew, the team needed payments infrastructure that could scale its ambitions while giving it more control over areas like risk, pricing, and the merchant experience.
Next Commerce chose Adyen for Platforms to help create a more integrated setup with greater control, higher authorization rates, more conversions, and a better customer experience.
4.7%
payment cost reduction
1-3 day
merchant onboarding, compared to weeks
Discover how Next Commerce is turning payments into a growth engine by improving checkout performance, simplifying merchant onboarding, and scaling seamlessly across markets.
A fragmented payment setup that was creating complexity
Before moving to a more integrated payments setup, Next Commerce and its merchants relied on several Independent Sales Organizations (ISOs) and payment providers across markets. While the setup supported their growth, it also created complexity and additional costs:
Checkout complexity: Different payment experiences across markets made it harder to create a consistent, high-performing checkout.
Onboarding bottlenecks: Multiple Know Your Customer (KYC) processes slowed merchant onboarding and made it a manual process.
Operational complexity: Managing payouts and supporting local payments across markets required operational work.
By early 2024, merchant growth and infrastructure needs saw Next Commerce already well into planning a more integrated payments setup. A restructuring of its primary provider’s Independent Software Vendor (ISV) program became the catalyst to move faster, which accelerated its move to Adyen ahead of peak season.
Adyen became a core part of NEXT Payments
Headquartered in Singapore and serving merchants across multiple markets, Next Commerce needed a payments partner that could support its global ambitions. They wanted to offer a premium experience to customers and differentiate based on their payments, and they wanted more control over how payments were delivered
Adyen stood out for several reasons:
Global reach: Adyen could support Next Commerce across its key markets and as the business expanded internationally.
Commercial flexibility: Next Commerce gained greater control over its pricing model with flexibility to offer flat rate pricing, Interchange++ (IC++), or implement other models, including alternative payment methods.
Control over the merchant experience: With Adyen for Platforms, Next Commerce could embed payments directly into its own platform and create consistent, fully-branded experiences for its customers, which helps build trust.
Scale and reliability: Adyen gave Next Commerce confidence it could support peak periods and increasing transaction volumes.
“Adyen is the gold standard when it comes to payments,” said Devin Keer, Co-Founder of Next Commerce. “We knew Adyen would help us get to the next level.”
Three months to go-live
Next Commerce started with the initial beta testing phases in 2024. Within three months, they’d gone live with NEXT Payments in Canada, Europe and the US, right before peak holiday season.
When asked about the integration process, Devin noted that the personal touch made it possible. “Adyen’s account managers and the technical team worked closely with us on the system design,” he said.
Since launching in Canada, Europe, and the US, NEXT Payments has expanded to Singapore, Hong Kong, and Australia.
Optimizing payments performance in the US
Through Adyen’s US Debit Intelligent Payment Routing and Adyen’s conversion rate optimization tools, payments were automatically routed towards the most cost-effective network that was most likely to authorize.
The results included:
56% of received US debit transactions were eligible for optimization
4.7% reduction in payment costs, compared to only offering credit cards
1.39% lift in authorization rates, compared to only offering credit cards
A better customer experience
The integration of Adyen for Platforms has also reshaped the operational reality for Next Commerce and its growing portfolio of merchants:
Smooth onboarding: Embedded KYC and risk checks have reduced onboarding from weeks to as little as 1–3 days.
Streamlined operations: By offloading heavy multi-market compliance and payment complexities to Adyen, Next Commerce has significantly lowered manual financial administration. Merchants can manage reconciliation, payouts, and disputes directly inside the unified Next Commerce portal, saving hours each week.
The result is a tech stack their merchants trust
Almost every single one of Next Commerce’s customers is a sophisticated performance marketer who is looking to turn paid traffic into customers. Many already know Adyen and trust our brand and reputation, while NEXT Payments gives them access to Adyen’s payment capabilities in a way that is tailored to their business needs.
NEXT Payments gives our merchants access to the payment tools they want from Adyen, but in a package that’s hyper-optimized for e-commerce and matches the scale of their business.
Devin Keer
Co-Founder of Next Commerce
Customers noticed the difference. Three stories stood out:
Fluff.co
Fluff.co joined NEXT Payments to power its new customer acquisition strategy and maximize ROI. With NEXT, Fluff.co was live in days, not months.
"When we joined NEXT the migration was seamless, with NEXT Payments ready and live in a few clicks, and it outperformed our previous provider checkout significantly."
HerzP1.com
HerzP1.com scaled to US$1 million in monthly revenue fast through a high-growth customer acquisition strategy. Part of that success was possible because with NEXT Payments, it had a partner that understood its growth trajectory and could scale payments quickly, without freezes or holdback.
"We designed our performance marketing demand-generation strategy around the capabilities NEXT offered: custom buyer journeys, optimized checkouts, and scalable payment solutions."
WoodRangerTools.com
WoodRanger clocks a 96% or higher authorization rate on NEXT Payments, out-performing competitive brands in their checkout powered by NEXT.
"NEXT Payments allowed us to scale sales massively into our peak season with no stress. Incredible checkout performance plus fast payouts with no caps."
On the horizon: More experimentation
Embedding finance has opened up the opportunity for scalable revenue streams through incremental processing margins. When asked about what’s next, Devin said he wants to continue exploring all of the features that Adyen for Platforms has to offer. “Adyen continues to develop its platform quickly, and there are still a lot of capabilities for us to explore.”
Looking ahead, NEXT is building an intelligence layer that unifies payment, customer, order, fulfillment, delivery, refund, and dispute data across the commerce lifecycle. That broader view is intended to help merchants identify risk earlier, reduce avoidable leakage, and enable highly-personalized customer acquisition strategies.
NEXT is also developing AI-assisted tools to surface those opportunities and automate routine merchant workflows, while giving a clearer view of portfolio health.
Ready to turn your platform into a financial hub?
Adyen for Platforms can help you add new revenue streams to your business, increase customer satisfaction, and drive higher conversions. Get in touch with our team to learn how we can help.