The Adyen Index 2026: Singapore Retail Report Deep Dive

Chapter 1: Consumption trends

For years, the payments industry focused on removing friction for consumers and merchants.

We succeeded. But smooth checkout is now standard. AI is the true differentiator.

As AI reshapes Singapore’s retail landscape, success isn't about how much data you collect -- it’s about how fast you turn it into real-time action.

Built on insights from over 1,000 consumers and 300 enterprise retailers, The Adyen Index 2026: Singapore Retail Report outlines the future of commerce.

In this first chapter of our four-part series, we explore the evolution of local consumer behaviors and preferences over the past year.

Ben Wong, General Manager, Southeast Asia & Hong Kong, Adyen

Read the full deep dive >>

Ben Wong, General Manager SEAHK, at Adyen

Key highlights

72%

of consumers have already used AI to help them shop

59%

of consumers say a payment failure negatively impacts their impression of a brand

99%

of retailers use AI in some capacity

38%

of retailers find it difficult to integrate AI into existing systems

Get the full deep dive

In the first chapter of our four-part series, you’ll discover:

Consumption patterns across generations: What Singaporeans want, and how they want it
The collapse of the shopping funnel: How inspiration, research, and purchases anytime, anywhere
Embracing AI – but with caveats: How trust remains the final hurdle for consumers and retailers