Adyen Enables Lavazza to Unify Global Payments across International Markets

Adyen, the global financial technology platform of choice for leading businesses, today announced a new partnership with Lavazza, a key player in the global coffee market. The partnership will unify the coffee brand’s digital payments ecosystem across international markets, while supporting the growth of B2B and B2C ecommerce and retail initiatives.

The collaboration, already live in the US for B2B channels and in the UK and Australia for direct-to-consumer (D2C) channels, contributes to Lavazza’s strategy to consolidate its payment operations. The aim is to reduce the complexity of managing different payment methods across various countries, strengthening security, and creating a scalable infrastructure for future growth.

With Adyen, Lavazza can rely on a robust architecture that meets the company’s current priorities while supporting the path to international expansion. The platform’s inherent scalability optimizes the investment, while bringing innovation to the payment experience, making every purchase a moment that strengthens the customer relationship.

"The true benefit  of a unified platform isn't just processing transactions; it's seeing the whole picture," says Roelant Prins, Chief Commercial Officer at Adyen. "By linking its retail, ecommerce, and B2B channels globally, Lavazza is turning fragmented data into a clear commercial advantage. The phased rollout planned for the upcoming months is a tangible example of this: a path that lets Lavazza evolve consistently, market by market, while maintaining operational continuity across channels and touchpoints.”

For B2C channels, payments will launch in Italy in the second half of the year, followed by the US and Germany by the end of 2026. For B2B channels, go-lives in Australia, the UK, France, and Denmark are planned for the fourth quarter of 2026 . The expansion will continue into 2027, with the planned activation of B2B payments in Germany and B2C payments in France. 

About Adyen    

Adyen (ADYEN:AMS) is the financial technology platform of choice for leading companies. By providing end-to-end payments capabilities, data-driven insights, and financial products in a single global solution, Adyen helps businesses achieve their ambitions faster. With offices around the world, Adyen works with the likes of Meta, Uber, H&M, eBay, and Microsoft.  The cooperation with Lavazza as described in this merchant update underlines Adyen’s continuous growth with current and new merchants over the years. 

About Lavazza 

Lavazza, founded in Turin in 1895, has been owned by the Lavazza family for four generations. Today the Group is one of the leading players on the global coffee scene, with turnover of over € 3.9 billion and a portfolio of top brands that lead their respective markets, such as Lavazza, Carte Noire, Merrild and Kicking Horse.

It is active in all business sectors and has operations in 140 markets, with 9 manufacturing plants in 5 countries. The Group’s global presence is the result of over 130 years of growth and the more than 30 billion cups of Lavazza coffee produced every year are a testament to a remarkable success story, with the goal of continuing to offer the best coffee possible, in all forms, by focusing on every aspect of the supply chain, from the selection of the raw material to the product in the cup.

Lavazza Group has revolutionized coffee culture by investing continuously in research and development: from the intuition that marked the company’s earliest success - the coffee blend - to the development of innovative packaging solutions; from the first espresso sipped in Space to the dozens of industrial patents. The ability to be ahead of time is also reflected in the attention of economic, social and environmental issues - which have always been a benchmark for guiding corporate strategies.

“Awakening a better world every morning” is the corporate purpose of Lavazza Group, with the aim of creating value for shareholders, collaborators, consumers and the communities in which it operates, combining competitiveness with social and environmental responsibility.