Nord Security & Adyen
Driving conversion and revenue with AI-powered payments
To Nord Security, protecting private data is everything. As a global leader in cybersecurity, they give people and businesses control of their information and safe access to the internet.
With a subscription-based model, payments are critical in Nord Security's business strategy.
But their global operations and no-log policy make payments complex, and they continuously look to optimise their revenue and maximise efficiency with technology.
Here's how Nord Security has reduced fraud, strengthened its local presence globally, and kept private data secure over six years of working with Adyen.
10%
uplift in payment conversion
35%
reduction of risk rules
60%
local adoption of Pix
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See how fraud dropped, operations improved, and local payments grew worldwide.
Staying ahead of payment fraud with AI
Challenge: Preventing fraud with minimal data
Nord Security has a strict no-log policy to collect as little data from their customers as possible.
Customers can sign up with an email address, choose a payment method, and access Nord Security's secure services. That minimal data makes fraud detection and prevention quite complex.
Solution: A risk engine trained on trillions of dollars’ worth of global transactions
Nord Security was an early adopter of Adyen Uplift and the Protect module. With insights from our global payments network, this solution helps them spot and stop fraud, even when customer data is limited.
“Adyen utilises the data points that are sitting in their network with a way bigger experience. The more data points you have, the easier it is to spot fraud trends and catch fraud rings.”
Kes Saulis
Head of Payments.
Results: 10% increase in conversion, reduced fraud, and a higher risk appetite
Using Adyen's risk engine as an addition to their in-house solution, Nord Security saw results improve.
They've increased their risk appetite, significantly reduced fraud, and increased conversion by 10% at the same time.
Kes elaborates: “That combination is quite rare. When you try to improve things, you usually do it one by one. With Adyen Uplift it was all together. We’re quite happy with the results.”
Improving operational efficiency with automation
Challenge: Finding AI that’s better and faster at optimising payments
AI is changing how teams work by speeding up ideation and performance. Without it, businesses can only optimise complex setups one by one.
Because payments are an integral part of Nord Security's business, they sought AI solutions to optimise payments while decreasing operational load.
“Payments are the key part of revenue. If we don't process money, there is no revenue.”
Rytis Meškauskas
Chief Revenue Officer
Solution: Experimenting with value-added services
To reduce complexity, Nord Security uses multiple value-added services and features. With Adyen Uplift, they can continuously monitor the effectiveness of our AI and run experiments to keep up with the next evolution in payments.
“Payments optimisation with AI leads to strong results because it doesn't have the human factor. While a person can miss something, AI can do complex analysis and precise decisioning at scale.”
Kes Saulis
Head of Payments
Results: Accepting more legitimate users with a higher risk appetite
After moving to Adyen Uplift, they improved performance across the full payments funnel. They reduced risk rules by 35%, giving their fraud team more time to focus on meaningful tasks.
Decreasing fraud and risk rules combined with a significant uplift in conversion let them increase their risk appetite and accept more legitimate users—even those who may look illegitimate.
“With the decrease in risk rules and increase in risk appetite, we still saw a significant drop in fraudulent payment attempts. It's quite a rare combination, and we're super happy about it.”
Kes Saulis
Head of Payments
Maintaining a local presence in all markets
Challenge: Strengthening brand presence with payments
In its mission to become the number one cybersecurity company worldwide, Nord Security needs to establish a strong local presence. Letting customers pay how they want is key, and to do that, it needs a partner that can handle local processing.
Rytis adds: “Operating worldwide means that we need to adapt to each and every country. So for us, payment methods across the world are a really key part of the business.”
"By having a local entity, you're automatically allowed to have a variety of payment options in this particular market. Establishing local entities brings a lot of legal and compliance burden, which few companies can handle."
Kes Saulis
Head of Payments
Solution: Experimenting to find the right payment method mix
To strengthen its local presence, Nord Security relies on our to offer popular local payment methods.
They also continuously experiment with the adoption and usability of new payment methods.
“We’re always fast to test and learn. So if something doesn't work, we’ll just discontinue it and focus on something else.”
Rytis Meškauskas
Chief Revenue Officer
Results: 60% adoption of Pix in Brasil
They use Adyen Uplift to run more tests, measure results, and find the optimal local payment method mix in all their markets.
For example, one of the fastest growing payment methods in Brazil is Pix. By offering Pix, Nord Security saw 60% of users in Brazil started using this payment option.
“My favorite thing about working with Adyen, besides the payment performance, is experimentation. We can experiment, test what works, and keep moving forward.”
Kes Saulis
Head of Payments
Solving payments complexity at scale
With business growth comes complexity. As Nord Security has grown into the global company it is today, its business strategy has focused on ensuring reliable payments.
“When you start to collect thousands of payments a day you see the actual difference. Even fractional changes in acceptance rates become quite substantial money."
Rytis Meškauskas
Chief Revenue Officer
They found the right partner in Adyen six years ago. Kes notes about the continued partnership:
“Account management at Adyen has supported us through the whole journey. They address all our needs and help solve ongoing issues.”
As Nord Security looks towards the future, it’s expanding its product range. With the improved performance of our AI-powered payments, it is free to explore new ways to help people access an open and accessible internet worldwide.