Case study
Inside BillingPlatform's shift to embedded finance
Through their partnership, Adyen and BillingPlatform are giving enterprises a faster path to revenue, less operational drag, and an intuitive financial experience, wherever they operate.
Named a leader in Gartner's Magic Quadrant for recurring billing platforms, BillingPlatform set out to give enterprises one configurable home for the entire revenue lifecycle, covering everything from capturing orders to invoicing, payment, and revenue recognition.
Because it handles complex billing models, such as subscriptions, usage-based charges, and one-off payments all without requiring code, companies such as DirecTV, Instacart, and Amadeus use it to simplify operations, strengthen cash flow, and pivot quickly when markets move.
How BP Pay and Adyen work together
At the core of BillingPlatform’s expansion into payments is BP Pay®, a fully native payment processing solution embedded directly within its platform. With BP Pay integrated into BillingPlatform and powered by Adyen’s embedded finance capabilities, enterprise customers benefit in multiple ways:
Cash Flow Acceleration: BP Pay’s automation speeds collections, reduces Days Sales Outstanding (DSO), and minimises payment failures and chargebacks.
Operational Efficiency: Unified payment and billing workflows cut manual work, lower costs, and consolidate compliance and audit trails.
Enhanced Customer Experience: A unified platform, without external gateways or system switching, delivers smoother transactions and faster issue resolution. More than 70% of customers remain loyal to brands with seamless embedded payment experiences.
Global Readiness: Multi-currency, multi-regional operations with centralised control and flexible workflow customisation ensure global support at scale.
The reasoning behind the partnership
“BillingPlatform serves a diverse B2B and B2C client base, spanning medium to large enterprises with stringent requirements for security, compliance, and scale,” said Brad Sawaya, CFO of BillingPlatform. “We needed a partner to address these challenges and enable us to deliver a comprehensive solution that reinforces our market leadership." "Adyen’s embedded finance capabilities, with robust support for global organisations, enhance our BP Pay offering with trusted cross-border payment infrastructure and rigorous compliance. BP Pay’s seamless integration with Adyen’s global-first platform empowers BillingPlatform to streamline enterprise revenue management," Sawaya added.
"Adyen's strong regulatory credentials, including European and US banking licences, ensure compliance and risk management. Their partnership approach and commitment to innovation will support a thriving long-term relationship.”
Brad Sawaya, CFO BillingPlatform
Lessons for platforms considering embedded finance
Brad Sawaya offers clear guidance for platforms evaluating embedded finance, “Look for partners that offer seamless, API-driven integration with built-in solutions to minimise time and resource investment,” he advised. “Fast time-to-market and scalability as your business grows are critical.”
“Make sure your partner offers strong compliance, robust security, and a frictionless user experience that feels native to your platform,” Sawaya continued. “Excellent ongoing support is also essential.”
The road ahead
By embedding Adyen’s financial technology into its platform, BillingPlatform has extended its value beyond billing, into payments, collections, and cash flow optimisation. With BP Pay, customers can now manage the entire revenue lifecycle from a single system, eliminating the need for third-party gateways or complex integrations.
The result is a seamless, secure, and scalable experience that benefits both platforms and their end users. Together, Adyen and BillingPlatform are helping enterprises accelerate revenue, reduce operational friction, and deliver a more intuitive financial experience, globally.