Chapter 1: Guest expectations
Speed, flexibility, and autonomy are key for travelers in 2025
Chapter 2: Direct bookings
41% of hospitality businesses believe direct booking strategies will reshape the industry
Chapter 3: AI in hospitality
AI travel assistants have entered the chat
Chapter 4: Personalisation and loyalty
Personalisation is one of the top demands from guests in 2025
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Chapter 5: Strengthening operations with payments
63%
of hospitality businesses say fragmented payment systems are inefficient and time-consuming
Chapter 6: Security, fraud, and compliance
Hospitality businesses believe that the most effective fraud measures are advanced detection tools
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