Data Connect for Marketing
Connect shopper profiles across channels using payments data
Understand customer shopping behaviour using first-party payments data and improve your personalisation.
Identify in-store transactions
Automatically link in-store transactions to online shopper profiles using unique payment identifiers.
Get unified customer views
Unlock granular shopper insights and retroactively mine transactions across channels and regions.
Integrate with your existing systems
Enrich shopper profiles with payments data and connect them to your marketing infrastructure with a simple integration.
Power your marketing with payments data
Identify the real customer lifetime value
Add in-store and online transactions to shopper profiles and get full visibility on purchase journeys. Eliminate guesswork when calculating acquisition budgets.
Segment and target shoppers accurately
Identify high-value shoppers from one-off customers to optimise marketing spend. Deliver personalised experiences, improve product recommendations and boost conversion rates.
Enhance loyalty programmes
Automatically recognise loyal shoppers without interrupting customer journeys. Assess the added value of loyalty programmes by comparing the purchase behaviour of different shopper segments.
'Our top priority is gaining a more in-depth understanding of our customers. Data connect helps us with a 360 surgical identification of individual shoppers who transact with us across multiple channels, sometimes even with different registrations.'