The world's largest economy, the second-largest retail e-commerce market and a global powerhouse across industries, the U.S. represents a substantial opportunity for most Adyen merchants.
The U.S. has a relatively straightforward payments environment. Home to many major international card schemes like Visa, Mastercard, American Express, Discover and Diners, full market penetration can be easily realised through card acquiring alone.
While cards are the most popular way to pay, alternative payment methods are becoming more common. PayPal has a substantial presence in the e-commerce space, and other alternatives, such as Apple Pay and Google Pay™ are gaining traction.