Guided by the corporate philosophy of “empowering the world through creativity and inspiring imagination”, Infold Games is a game development company dedicated to original content creation.

With established branches in key global cities, including Singapore, Los Angeles, and Tokyo, Infold continues to develop and operate long-lasting original intellectual properties (IPs), such as the Nikki and Mr. Love series, which have collectively garnered tens of millions of fans worldwide. These IPs have given rise to a number of popular titles, including Mr. Love: Queen’s Choice, Shining Nikki, Love and Deepspace, and Infinity Nikki.

Beyond games, Infold is also actively expanding into animation, film, music, and other entertainment sectors, pushing the boundaries of creativity to build a richer and more immersive IP ecosystem.

With the global launch of Infinity Nikki, Infold Games needed to provide players with a secure and seamless cross-regional payment experience. This was especially crucial for web-based top-up scenarios, where overseas acquiring posed a key challenge.

Choosing multiple payment providers would result in significant integration and operational costs, so Infold Games sought a trusted international payment partner with strong financial infrastructure, global coverage, and a solid reputation to support their global expansion.

After extensive research, Infold Games selected Adyen as their global payment solutions partner. Integration was quickly completed across key international markets including North America, Europe, and Southeast Asia.

The success of the partnership stemmed from how well Adyen’s localised acquiring capabilities and single platform addressed Infold Games’ three main requirements.

With ambitions to expand globally, Infinity Nikki would have faced significant operational and management burdens if Infold Games had to integrate with separate acquiring providers in each core market. What the company needed was a payment partner that could cover all key markets, support various local payment methods, and navigate local compliance requirements. Equally important was local team support. Infold Games believes in letting experts handle professional matters so they can focus on what they do best: game development and publishing.

Adyen proved to be the perfect fit for Infold Games, offering:

• A global acquiring network: Unified global coverage through a single API, with localised team support in key markets.

• A breadth of payment capabilities: Support for international card schemes like Visa and Mastercard, as well as the most popular local payment methods in Infold Games’ core regions.

• Enhanced fund security backed by comprehensive financial licencing: Publicly listed in 2018, Adyen provides full operational transparency and holds banking licences in the UK, and the US, ensuring oversight and endorsement by central banks.

In the gaming industry - where high repurchase rates are common - Infold Games enabled card-on-file functionality for Infinity Nikki to ensure a smooth and convenient payment experience for players. However, Infold Games holds equally high standards for payment security and transaction success rates.

Based on the company's business model and the varying consumer behaviour in key markets, Adyen recommended enhancing the card-on-file feature with network tokenisation to improve security. Network tokens encrypt a customer’s primary account number (PAN), expiration date, and Card Verification Value 2 (CVV2) into a secure digital token, which is a unique string of numbers that replaces the sensitive card data. With widespread adoption in the U.S., network token technology aligns well with Infold Games’ global strategy.

Beyond security, increasing payment success rates was a shared priority for both Infold Games and Adyen. Here, Adyen’s network token optimisation technology played a critical role. This feature uses machine learning to intelligently choose between network tokens and Primary Account Numbers (PANs) at the moment of transaction, which automatically selects the method with the higher likelihood of approval.

As a result, network token optimisation boosted payment success rates by 1.27%.

Infold Games is acutely aware of the significant losses that fraudulent transactions can cause and therefore holds its risk control solutions to very high standards. Drawing on its extensive experience working with major international gaming companies, Adyen recommended that Infold Games adopt Adyen Protect, its built-in risk management engine, to address both payments and fraud prevention within a single platform.

Adyen Protect is fully integrated into Adyen’s unified payments platform. Using vast volumes of in-platform transaction data, it continuously improves fraud detection capabilities through automated optimisation. The solution also supports behaviour-based rule creation, simplifying rule management using machine learning and data-driven insights. This allows Infold Games to respond flexibly to evolving fraud patterns.

A key goal for Infold Games was to reduce complexity and operational costs by avoiding the need to manage a separate risk control vendor. With Adyen Protect, this objective was achieved.

Since launching Adyen Protect, Infold Games has reduced its fraud and chargeback rate to just 0.01%.

"Throughout the global rollout of Infinity Nikki and Love and Deepspace, we have always prioritised the player experience. Choosing Adyen as our payment partner was a strategic decision driven by their global acquiring network and localised support, which allowed us to stay focused on content creation without being distracted by the complexities of cross-border payments. From pre-launch integration to post-launch risk management, the Adyen team provided end-to-end support, offering us both expert guidance and reliable service. Looking ahead, we’re excited to deepen our partnership with Adyen to deliver an even smoother and more secure payment experience for players around the world."

Infold Games

Within just four months of launching, Infinity Nikki successfully integrated major card schemes across its core markets, including Visa, MasterCard, Maestro, AMEX, JCB, and UnionPay. During this period, the payment success rate increased by 12%.

Through its partnership with Adyen, Infold Games has been able to deliver a seamless and convenient payment experience to players worldwide. Looking ahead, the company plans to deepen this collaboration by integrating more local payment methods such as e-wallets and online banking transfers, further enhancing the player experience.

When it comes to Infold Games’ global expansion strategy, Adyen isn’t just a payment service provider, but a strategic partner playing a key role in enabling the company’s international growth.

"Infold Games is a pioneer in gaming content innovation, and its global vision aligns closely with Adyen’s. We are honoured to support the international expansion of Infinity Nikki by using our unified platform to help them rapidly reach key markets. With our integrated risk engine, we’ve helped Infold Games mitigate fraud with agility and confidence. This partnership is further proof of Adyen’s commitment to the gaming industry—not just as a payment provider, but as a strategic partner in global growth. We look forward to continuing to support Infold Games with flexible, localised solutions as they reach more players and explore the limitless potential of digital entertainment."

Warren Hayashi President of APAC, Adyen