Chapter 7: Business ambitions

28% of businesses plan to diversify product/service offerings in 2025

Adyen Index 2025

Against the backdrop of uncertain trading conditions, retailers are thinking laterally about how they can grow revenue in 2025. Geographical growth has typically been the traditional growth avenue. But now, many are looking to expand across business models, diversifying their offering to stay agile. Some retailers are even waking up to the potential of embedded finance, which can be an effective way of increasing returns.

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Adyen Index 2025

Finding 01

Businesses set to invest big in global expansion

As businesses look to expand internationally in 2025, many Australian retailers are setting ambitious goals, including exploring new markets and revenue models with increased investment and confidence in their global payment capabilities. And those planning to go global are prepared to put serious money into the venture, especially in APAC.

Adyen Index 2025

Finding 02

Businesses explore new business models

Growth opportunities don’t just extend across borders, they can also be found across business models. Marketplaces, for example, are becoming popular, with David Jones expanding its e-commerce offering to include third-party brands via a curated marketplace model. But that’s not the only diversification trend. Combining retail with food and drink has long been an effective way of attracting shoppers to stores (and keeping them there). Another emerging trend is circular retail, as demonstrated by ethical retail powerhouse Patagonia.

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