Adyen’s BFCM 2025 reveals global payment trends at a glance
Adyen’s BFCM 2025 reveals global payment trends at a glance
Adyen’s BFCM 2025 reveals global payment trends at a glance
$160 Million
$160 Million
837 million
in transactions processed over the weekend
in transactions processed over the weekend
transactions processed globally during BFCM
CYBER MONDAY
BLACK FRIDAY
CYBER MONDAY
BLACK FRIDAY
CYBER MONDAY
BLACK FRIDAY
CYBER MONDAY
BLACK FRIDAY
120K
120K
120K
120K
average TPM during BFCM on the platform
average TPM during BFCM on the platform
average TPM during BFCM on the platform
average TPM during BFCM on the platform
+227%
Merchants using Tap to Pay saw
a large increase in YoY volume.
+227%
Merchants using Tap to Pay saw
a large increase in YoY volume.
+227%
Merchants using Tap to Pay saw
a large increase in YoY volume.
+227%
Merchants using Tap to Pay saw
a large increase in YoY volume.
US
Europe
US shoppers spend more in store than online
During BFCM, US shoppers maintained a higher ATV than Europeans.
US
Europe
US shoppers spend more in store than online
During BFCM, US shoppers maintained a higher ATV than Europeans.
US
Europe
US shoppers spend more in store than online
During BFCM, US shoppers maintained a higher ATV than Europeans.
US
Europe
US shoppers spend more in store than online
During BFCM, US shoppers maintained a higher ATV than Europeans.
Mobile wallet adoption drives contactless growth
Wallet usage jumped 31% YoY in the US, while global contactless showed continuous growth.
Wallet usage jumped 31% YoY in the US, while global contactless showed continuous growth.
Wallet usage jumped 31% YoY in the US, while global contactless showed continuous growth.
Wallet usage jumped 31% YoY in the US, while global contactless showed continuous growth.
INTELLIGENT PAYMENTS
INTELLIGENT PAYMENTS
INTELLIGENT PAYMENTS
INTELLIGENT PAYMENTS
The platform saw 400M unique shoppers across the weekend, recognizing 95% of them as returning customers.
The platform saw 400M unique shoppers across the weekend, recognizing 95% of them as returning customers.
The platform saw 400M unique shoppers across the weekend, recognizing 95% of them as returning customers.
Payment preference
Avg. transaction value
LPM and BNPL adoption continues to accelerate
In the US, LPM volume grew 87% YoY and BNPL rose 37%. In Sweden, BNPL now makes up 9% of all weekend spend, pointing to an established market. In Australia, BNPL grew 20% over the same period, reflecting rising popularity.
Payment preference
Avg. transaction value
LPM and BNPL adoption continues to accelerate
In the US, LPM volume grew 87% YoY and BNPL rose 37%. In Sweden, BNPL now makes up 9% of all weekend spend, pointing to an established market. In Australia, BNPL grew 20% over the same period, reflecting rising popularity.
Payment preference
Avg. transaction value
LPM and BNPL adoption continues to accelerate
In the US, LPM volume grew 87% YoY and BNPL rose 37%. In Sweden, BNPL now makes up 9% of all weekend spend, pointing to an established market. In Australia, BNPL grew 20% over the same period, reflecting rising popularity.
Payment preference
Avg. transaction value
LPM and BNPL adoption continues to accelerate
In the US, LPM volume grew 87% YoY and BNPL rose 37%. In Sweden, BNPL now makes up 9% of all weekend spend, pointing to an established market. In Australia, BNPL grew 20% over the same period, reflecting rising popularity.
In-store peak times vary across markets on retail’s busiest day
On Black Friday, the US and Brazil reach their peaks earlier, while Spain and Germany peak later.
On Black Friday, the US and Brazil reach their peaks earlier, while Spain and Germany peak later.
On Black Friday, the US and Brazil reach their peaks earlier, while Spain and Germany peak later.
On Black Friday, the US and Brazil reach their peaks earlier, while Spain and Germany peak later.
INSIGHT
INSIGHT
INSIGHT
INSIGHT
Black Friday 2025 was Adyen’s biggest day on the platform ever
Black Friday 2025 was Adyen’s biggest day on the platform ever
Black Friday 2025 was Adyen’s biggest day on the platform ever
For our customers, BFCM is more than a spike in sales, it's the clearest signal of global shopper behavior and the trends shaping the future of retail.
Now is the time to use these insights to get ahead and set your payments strategy for 2026. Whether that’s a global expansion or renewing your local payment method strategy, these insights will help you make the right decisions and prepare for what’s next.
Data Methodology:
The data in this page was collected across a global Black Friday Cyber Monday weekend, which spans Friday, November 28, 2025, from 00:00 New Zealand Daylight Time - to Monday, December 1, 2025, at 23:59 Pacific Standard Time. All figures represent only volumes processed through the Adyen platform.
Black Friday 2025 was Adyen’s biggest day on the platform ever
For our customers, BFCM is more than a spike in sales, it's the clearest signal of global shopper behavior and the trends shaping the future of retail.
Now is the time to use these insights to get ahead and set your payments strategy for 2026. Whether that’s a global expansion or renewing your local payment method strategy, these insights will help you make the right decisions and prepare for what’s next.
Data Methodology:
The data in this page was collected across a global Black Friday Cyber Monday weekend, which spans Friday, November 28, 2025, from 00:00 New Zealand Daylight Time - to Monday, December 1, 2024, at 23:59 Pacific Standard Time. All figures represent only volumes processed through the Adyen platform.
For our customers, BFCM is more than a spike in sales, it's the clearest signal of global shopper behavior and the trends shaping the future of retail.
Now is the time to use these insights to get ahead and set your payments strategy for 2026. Whether that’s a global expansion or renewing your local payment method strategy, these insights will help you make the right decisions and prepare for what’s next.
Data Methodology:
The data in this page was collected across a global Black Friday Cyber Monday weekend, which spans Friday, November 28, 2025, from 00:00 New Zealand Daylight Time - to Monday, December 1, 2024, at 23:59 Pacific Standard Time. All figures represent only volumes processed through the Adyen platform.